Digital Marketing Coordinator

Responsibilities

• Review Google Merchant Center feed errors on a daily basis, identify issues impacting product visibility or campaign performance, and coordinate with internal teams or vendors to support timely resolution.
• Update daily channel revenue reporting and paid search trackers to provide visibility into performance across Google Ads, Microsoft/Bing Ads, affiliate marketing, and other paid advertising channels.
• Conduct routine Google Ads and Microsoft/Bing Ads campaign reviews, including monitoring spend, revenue, ROAS, traffic quality, conversion trends, campaign health, product performance, and potential optimization opportunities.
• Support weekly search term and landing page reviews for Google Ads to identify relevancy issues, customer intent trends, content gaps, and opportunities to improve campaign performance.
• Perform negative search term harvesting for Google Ads and help maintain clean, efficient campaign targeting.
• Maintain customer lifetime value, channel attribution, and performance reporting updates to support leadership visibility into paid media effectiveness.
• Support monthly Amazon Ads budget updates, analysis, and reporting by reviewing spend, performance trends, campaign opportunities, and budget pacing.
• Assist with Google Shopping feed optimizations and updates, including monitoring product eligibility, feed quality, listing accuracy, and opportunities to improve product discoverability.
• Support Co-Op reporting, Commission Junction corrections, affiliate program updates, and routine paid marketing reporting needs.
• Update IP address exclusion lists on a quarterly basis to help block internal or irrelevant traffic from paid campaigns where applicable.

Requirements

• Bachelor’s degree in Marketing, Business, eCommerce, Analytics, Communications, or a related field preferred; equivalent internship, coursework, certification, or hands-on experience may also be considered.
• 0–3 years of experience in digital marketing, paid search, affiliate marketing, eCommerce, reporting, marketing operations, or a related field preferred.
• Experience with Google Ads, Microsoft/Bing Ads, Google Merchant Center, Google Analytics, Commission Junction, or similar marketing tools preferred.
• Experience working with product feeds, channel reporting, campaign tracking, or eCommerce performance reporting preferred.
• Foundational knowledge of paid search advertising, including Google Ads and Microsoft/Bing Ads.
• Familiarity with Google Merchant Center, Google Shopping feeds, product data quality, and paid search tracking preferred.
• Basic understanding of affiliate marketing; Commission Junction experience preferred but not required.
• Strong Excel skills, including sorting, filtering, formulas, lookups, pivot tables, and working with campaign, product, and revenue datasets.
• Ability to review reporting data, identify trends or anomalies, and communicate findings clearly.
• Detail-oriented with strong organizational skills and the ability to follow recurring processes accurately and consistently.

Benefits

• Health, dental, vision, life and disability insurance
• Bonus plan
• Participatory 401k retirement plan
• Company provided Profit Sharing
• Participation in Magid Paid Time Off (PTO) Policy
• 9 Paid Holidays