Digital Marketing Content Strategist

Responsibilities

• Develop and coordinate original ideas and engaging content for social media, email, website, and other digital channels.
• Create digital content around new collections, products, materials, installations, events, and the design process behind Innovations.
• Manage day-to-day community engagement across platforms.
• Write and edit social captions, email content, product features, and other communications in the Innovations brand voice.
• Develop ideas for image renders and product imagery, working closely with the Design Studio, Marketing team, and external partners to ensure high-quality execution, accurate product representation, and adherence to brand and visual guidelines.
• Write and edit press releases, product descriptions, collection text, and other brand content, maintaining a clear and consistent voice across all channels and written content.
• Help develop and maintain content calendars, digital assets, and project timelines.
• Maintain and update content and visual imagery for the company website.
• Support the planning and coordination of photoshoots, including styling and content needs.
• Coordinate client outreach to secure installation images and project stories.

Requirements

• 3–5+ years of experience in digital marketing, social media, content creation, communications, or a related field.
• Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent professional experience.
• Experience in luxury goods, interiors, architecture, home furnishings, wallcoverings, or a related industry is a plus.
• Strong written, visual, and organizational skills, with a good eye for design, composition, and visual storytelling.
• Understanding of brand voice and how to build a consistent brand across different channels.
• Experience creating content for platforms such as Instagram, Pinterest, LinkedIn, and other digital channels.
• Ability to identify content opportunities and take ideas from concept through execution.
• Familiarity with Adobe Creative Suite, Canva, or comparable creative tools.
• Experience with content calendars, digital asset management, and basic analytics is preferred.
• Strong attention to detail and the ability to manage multiple projects and deadlines.

Preferred

• Portfolio Submission Requested

Benefits

• Our offerings include Medical, Dental, and Vision insurance, a 401(k)-retirement savings plan with company match, Life and Long-Term Disability (LTD) insurance, generous paid time off (PTO), and paid company holidays.
• We also provide assistance with commuting costs to help make your daily travel more manageable.