Responsibilities

• Plan multi-channel campaigns (social, email, search) with clear goals, target audiences, and KPIs set before launch
• Track results in Google Analytics and platform insights, report what worked, and adjust campaigns based on the data
• Test formats, timing, and messaging to steadily improve audience growth and engagement
• Track how RFA's reporting travels (pickups, citations, audience growth) and turn the data into short impact summaries for leadership and stakeholders
• Demystify complex analytics to provide clear, goal-aligned insights in actionable reports
• Write, design, and publish copy, graphics, and video for social media, the website, and newsletters
• Turn exclusive reporting and field footage into short-form content for new audiences, outlets, researchers, and policy experts
• Create explainers on censorship, digital and transnational repression, and threats to journalists
• Manage RFA's About site and corporate social channels
• Work with newsroom and language service staff to find story angles and adapt top-performing content across platforms and languages

Requirements

• Bachelor's degree in communications, journalism, or a related field preferred; equivalent experience considered
• 3 years of experience in digital marketing, digital communications, or news content (student media, freelance, nonprofit, and volunteer work count)
• Experiences using analytics tools (e.g., Google Analytics, Sprout Social, native platform insights) to explain what changed and why, not just report “likes” and “followers”
• Strong writing and editing, shown in published digital content
• Demonstrated experiences turning long or complex reporting into short-form content, and explaining policy, human rights, or international issues to general audiences
• Hands-on, professional skills in Canva, Photoshop, Premiere Pro, or similar tools, plus AI tools
• Strong knowledge of SEO and AI search optimization
• Experience with an email platform (e.g., Mailchimp, HubSpot), including audience segmentation

Preferred

• Knowledge of human rights, Asian geopolitics, and press freedom
• Experience at a mission-driven, nonprofit, media, or international organization, especially a multilingual one
• Experience at a start-up or PR agency
• Fluency in an RFA language, especially Mandarin, Tibetan, Korean, Vietnamese, or Uyghur
• Existing relationships with creators and influencers interested in RFA's coverage regions
• Experience working with platforms on moderation, demonetization, or restricted access
• Familiarity with basic digital security, or a strong interest in learning it