Responsibilities

• Advises and assists in planning, directing, and reporting the activities of BCH’s communications and marketing strategy.
• Contributes to long- and short-term communications planning, supporting strategic enrollment, branding, and engagement efforts.
• Manages the BCH website, BCH’s main social media platforms, and digital content calendars.
• Develops and executes comprehensive communication plans for academic units and programs.
• Provides consultation and collaboration with academic program directors, leadership, and university partners.
• Oversees the implementation of website accessibility and AEO/GEO/SEO best practices.
• Analyzes campaign data and digital performance metrics to guide decision-making.
• Ensures adherence to UNF branding and communications guidelines.
• Represents the Brooks College of Health at national marketing and communications conferences and participates in continuing education events to remain current on emerging trends, technologies, and best practices in higher education marketing.
• Coordinates photography and videography for the Brooks College of Health’s programs and initiatives.

Requirements

• Master's and 2+ years of relevant experience or Bachelor's degree and 4+ years of relevant experience. Or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219

Preferred

• Strong graphic design and content development skills (e.g., Canva, Adobe Suite)
• Demonstrated experience with CMS platforms (Cascade preferred) and mass email tools (e.g., Emma)
• Knowledge of SEO/AEO/GEO, accessibility, analytics, and CRM systems (Slate and HubSpot experience is a plus)
• Strong written and verbal communication skills
• Experience managing marketing projects and teams
• Ability to work independently and collaboratively in a fast-paced environment