Data Scientist (Director+), Marketing Sciences
JuiceMedia.AI
USA (Remote)
AgencyPart-timeDirector/executive
10 hrs ago
Digital Marketing Analyst (TN)
Nashville, TN (On-site)
$60K/yr – $100K/yrMid Level5+ years expFull time
Posted 3 weeks ago
Job Summary
Lead and own the analytics, reporting, and optimization of digital marketing programs across email, paid media, SEO, and social channels, driving data-driven decisions and continuous improvement.
- Build dashboards to track KPIs and campaign metrics
- Conduct A/B tests and translate insights into recommendations
- Support audience segmentation and data hygiene in marketing platforms
Job Description
Responsibilities
- Monitor and analyze performance of email marketing campaigns, paid digital media, SEO, and social media channels
- Build and maintain dashboards and reporting tools to track key marketing KPIs and campaign metrics
- Conduct A/B test analysis and provide data-driven recommendations to optimize campaign performance
- Support list segmentation, audience targeting, and contact database hygiene within HubSpot
- Assist with the development and execution of digital marketing campaigns, including email scheduling and QA
- Analyze website traffic and user behavior using Google Analytics and other web analytics platforms
- Prepare regular and ad hoc performance reports for internal stakeholders and marketing leadership
- Identify trends, anomalies, and opportunities within marketing data to inform strategic decisions
- Support workflow automation and troubleshoot synchronization issues within marketing platforms
Requirements
- 5+ years of experience in digital marketing, marketing analytics, or a related field
- Proficiency in HubSpot or a comparable marketing automation platform
- Experience with web analytics tools, preferably Google Analytics (GA4)
- Ability to work in a fast-paced, demanding environment with rapidly changing priorities while maintaining strong attention to detail
- Excellent communication skills – written and verbal, with the ability to present data insights clearly to non-technical audiences
- Strong analytical and problem-solving skills with proficiency in Excel or Google Sheets
- Ability to provide excellent customer service skills to our internal clients
- Familiarity with paid digital advertising platforms (Google Ads, Meta Ads) is a plus
- Commercial real estate knowledge or experience is a plus
Matthews™
Matthews is a global real estate development company with projects spanning four continents. For over 30 years, Matthews has delivered every aspect of development, from securing investment and providing advisory services to managing construction and long-term operations.Since 1994, Matthews has built its reputation on a handshake approach guided by four core values: do the right thing, build partnerships that last, create long-term value, and thrive in complexity.Matthews operates across four regions (North America, Europe, the Middle East and Africa) and includes five specialized divisions: Matthews Hospitality, Matthews West, Matthews Energy, Matthews Switzerland, and Inspire Dallas.
Salaries
Posted range
$60K/yr – $100K/yr
Taken straight from the job posting.
Marketing Analytics median pay in the United States
Most pay falls between $85K and $159K. Based on 1,923 salaries.
Marketing Team
Marketing Team Size
3 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
7K
Traffic Source Mix
Search
39.1%
Direct
24.9%
Referral
7.8%
Social
6.2%
Paid
8.9%
Headcount Trend
Current headcount: ~101
News about Matthews™
Links
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