Digital Marketing Analyst

Responsibilities

• Collaborate with web, IT, and integrated marketing teams to identify analytics strategy and key metrics
• Partner with media agencies on defining campaign metrics and implementation requests
• Support set up of campaign URLs using GA campaign URL builder and provide campaign-tracking data based on brand's request
• Act as key point of contact with the analytics vendor and outline workload, priorities, and oversee implementation
• Manage and prioritize backlog of work for our analytics vendor
• Conduct quality assurance testing post-implementation
• Perform Tagging audits/data integrity checks on a regular basis to ensure the integrity and accuracy of tagging environment
• Consistently evaluate and provide recommendations to revise environments where necessary to improve stability, flexibility, scalability, and future-proofing including debugging, troubleshooting, and fixing configuration issues working with appropriate internal and external teams
• Identify cross-domain tracking gaps and console errors
• Create ad hoc web performance reports and dashboards using Google Looker Studio

Requirements

• in Marketing, Communications or a related field Required
• Minimum 3-5 years experience in digital marketing and analytics Required
• Fluent in Google Analytics 4 & Universal Analytics
• This position is based in our Parsippany, NJ corporate headquarters which currently operates on a hybrid in-office schedule. Though employees are welcome to work in our office on Friday, this position must be performed in-office on Monday through Thursday, with the option to work remotely from the employee's home office on Friday.
• Excellent planning & organization skills
• Problem identification/resolution skills and data analysis skills are critical for success
• Must be self-motivated, proactive and able to utilize time allotted efficiently
• Strong collaborative skills to work across multiple stakeholder groups.
• Ability to effectively communicate and report to different levels within and outside the Marketing and IT Organizations
• Strong analytical skills.

Benefits

• We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
• Our Family-Building benefits support the many different journeys to fertility and parenthood.
• Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
• Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.
• We're committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.
• We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions.
• We are proud to be an equal opportunity workplace.
• We are committed to equal employment opportunity on the basis of each candidate's qualifications, experience, and merit, without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.