Senior Marketing Analytics Consultant

Responsibilities

• Data Preparation
• Combine, clean, validate, and document data from web analytics, first-party data, research, sales, agencies, and other sources
• Partner with IT to improve data quality and streamline repeatable processes
• Analysis and Reporting
• Analyze marketing and digital performance to identify trends, drivers, root causes, and next steps
• Maintain Power BI, Tableau, Profound AI dashboards, and recurring reports
• Automate reporting where possible and respond quickly to ad hoc requests
• Executive Storytelling
• Turn complex analysis into clear headlines, simple visuals, and practical recommendations
• Create executive-ready PowerPoint slides and present insights to non-technical audiences

Requirements

• 10+ years in marketing analytics, web or digital analytics, business intelligence, or data analysis
• Corporate experience presenting insights to senior leaders
• Hands-on experience with Adobe Analytics, or another major web analytics platform
• Proficiency in Power BI and Tableau, including dashboard maintenance
• Advanced PowerPoint, Excel, and Microsoft 365 skills, with executive-ready work samples
• SQL proficiency for querying and combining data from multiple sources

Preferred

• Familiarity with automotive market data sources, such as Experian (Velocity), Ipsos (mTab/Halo), NIQ/GfK, J.D. Power PIN, etc.
• Experience with Python or R for data cleaning, automation or statistical analysis, and familiarity with cloud data platforms
• Experience working with customer research data, including surveys, voice of customer and satisfaction studies

Benefits

• a comprehensive healthcare package (medical, dental, vision), disability and group term life insurance, health and flexible spending accounts, a utilization bonus, 401(k) with match, flexible time off for salaried employees, parental leave for salaried employees, and flexible work arrangements (all benefits are subject to eligibility requirements)