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GAF

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Country
🇺🇸US🇬🇧UK

Company overview

GAF, a Standard Industries company, is the leading roofing and waterproofing manufacturer in North America. For more than 135 years, GAF has been trusted to protect what matters most for families, business owners and roofing professionals with its innovative solutions and focus on exceptional service. GAF's leadership extends to its commitment to strengthen its communities and industry through investments in career development, sustainable products, and local community resilience.
Founded in 2009
Parsippany, New Jersey, USA
3.5K employees (198 in marketing)
www.gaf.com
71% recommend to a friend
68% positive business outlook

Salaries

Typical salary range

$64,000 – $88,000

/ yr

Median base

$76,000

Median total

$76,000

Median experience

3 years

Salaries

3

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People

Founders

John Altmeyer
John Altmeyer
Chief Executive Officer
LinkedIn
Wayne Scott
Wayne Scott
Senior Director, Enterprise Process Owner - Manufacturing
LinkedIn
John Barkhouse
John Barkhouse
President & CEO
LinkedIn

Marketing leadership

Christopher T. Rector
EVP, Chief Marketing Officer
LinkedIn
Dave Harrison
Chief Marketing Officer
LinkedIn
David Ellis
David Ellis
VP Residential Marketing
LinkedIn
Barbara Llull, MBA
Barbara Llull, MBA
Senior Director of Media, Email, and Marketing Planning
LinkedIn
Tara Esposito
Tara Esposito
Director of HR - Marketing, Communications & Legal
LinkedIn
James Cito
Director Marketing - Residential Products
LinkedIn

Hiring contacts

Stephanie Shaw
Stephanie Shaw
Chief Human Resources Officer
LinkedIn
Ann Peri
Ann Peri
VP, Compensation, Benefits & HRIS
LinkedIn
Denise Allocco
Denise Allocco
Senior Director, Talent Acquisition
LinkedIn

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount +2.7% year over year

Audience

Monthly website visitors
330.7K
Month over month-3.6%
Quarter over quarter-39.4%
Top sourceSearch (53.1%)
Ad budget per month$258.8K
Average search rank47.3
Traffic source mix
Search
53.1%
Direct
40.6%
Referral
4.4%
Paid referral
1%
Social
0.7%

LinkedIn followers

Follower count and growth

Total followers

96.8K

12-mo growth

+17.4%

Monthly growth

+1.7%

News

GAF recruitment at Eastern Naval Base smooth
Nov 20, 2025 • MSN
Every shingle counts — 57-watt tiles turn your roof into a clean-energy source
Nov 19, 2025 • ECOticias.com El Periódico Verde
GAF reviewed two student project proposals and approved funding for recycling app
Nov 13, 2025 • UCCS student newspaper.

Links

www.gaf.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Open positions4 open marketing positions

GAF logo

Residential Product Marketing Intern

GAF

Parsippany, NJ (On-site)

In-houseInternshipIntern/new grad
1 day ago
GAF logo

Channel Marketing Manager

GAF

Parsippany, NJ (Hybrid)

$120K/yr - $165K/yrIn-houseFull-timeMid level5+ years exp.
9 days ago
GAF logo

Marketing Insights Manager, Commercial

GAF

Parsippany, NJ (Hybrid)

$116K/yr - $160K/yrIn-houseFull-timeSenior level7+ years exp.
4 months ago
GAF logo

Digital Marketing Analyst

GAF

New Jersey, USA

$64K/yr - $88K/yrIn-houseFull-timeMid level3+ years exp.
6 months ago

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GAF insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2009
Headquarters
Parsippany, New Jersey
Employees
1001-5000
Flat last 12mo
Marketing team
198
6% of company
103 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 2.7%
LinkedIn headcount is mostly flat at 2.7% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature
Trend
2022-12-26 -> 2026-02-16
Headcount (12 months)
+2.7%
Last funding round
—
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
330.7K
Month over month-3.6%
Quarter over quarter-39.4%
Top sourceSearch (53.1%)
Traffic source mix
Search
53.1%
Direct
40.6%
Referral
4.4%
Paid referral
1%
Social
0.7%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 197.6K organic clicks / 35.3K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+32,242
Ad budget per month
$258.8K
Average search rank
47.3
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

96.8K

12-mo growth

+17.4%

Monthly growth

+1.7%

Job openings

Shows open jobs, growth, and role changes.

Main result
26 open jobs
Open jobs trend: —
Trend
2023-08-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Warranty Claims Examiner

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown
We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

High
Marketing has a strong seat at the table. Typical leader time at company: 3.3 years.

Founder or CEO

Saved founder and CEO profiles.

John Altmeyer
John Altmeyer
Chief Executive Officer
Wayne Scott
Wayne Scott
Senior Director, Enterprise Process Owner - Manufacturing
John Barkhouse
John Barkhouse
President & CEO

Marketing team size

Shows saved marketing team size.

198
6% of the company • 103 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Stephanie Shaw
Stephanie Shaw
Chief Human Resources Officer
Ann Peri
Ann Peri
VP, Compensation, Benefits & HRIS
Denise Allocco
Denise Allocco
Senior Director, Talent Acquisition

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 198.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.7 / 5
Work-life balance
3.3 / 5
Culture
3.4 / 5
Diversity & inclusion
3.6 / 5
Recommend to a friend
71%
Positive business outlook
68%

News

Shows saved company news.

GAF recruitment at Eastern Naval Base smooth
Nov 20, 2025 • MSN
Every shingle counts — 57-watt tiles turn your roof into a clean-energy source
Nov 19, 2025 • ECOticias.com El Periódico Verde
GAF reviewed two student project proposals and approved funding for recycling app
Nov 13, 2025 • UCCS student newspaper.

Marketing leadership

Shows saved marketing leaders.

Christopher T. Rector
EVP, Chief Marketing Officer
Dave Harrison
Chief Marketing Officer
David Ellis
David Ellis
VP Residential Marketing
Barbara Llull, MBA
Barbara Llull, MBA
Senior Director of Media, Email, and Marketing Planning
Tara Esposito
Tara Esposito
Director of HR - Marketing, Communications & Legal
James Cito
Director Marketing - Residential Products

CMO profiles

Shows saved CMO-level marketing leaders.

Christopher T. Rector
EVP, Chief Marketing Officer
Dave Harrison
Chief Marketing Officer