Residential Product Marketing Intern

Parsippany, NJ (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 1 day ago

Job Summary

Own data-driven product insights for the GAF residential lineup, support performance reporting, and help coordinate cross-functional product marketing initiatives across digital and print channels.

  • Collaborate with Product Managers to understand lineup and positioning.
  • Analyze performance using Tableau, TM1, Google Analytics, and related tools to deliver actionable insights.
  • Support reporting and automation while coordinating cross-functional teams and initiatives.

Job Description

Responsibilities

  • Work closely with Product Managers to develop a solid understanding of the GAF residential product lineup, core value propositions, product positioning, and the competitive landscape.
  • Leverage enterprise tools—including Tableau, TM1, Google Analytics, Workfront, and Google Workspace—to evaluate product performance, analyze portfolio metrics, and deliver data-backed insights to the product team.
  • Assist with periodic internal and external performance reporting, actively identifying opportunities to streamline data collection, eliminate redundancies, and automate repetitive tasks.
  • Gain hands-on exposure to how product marketing initiatives are developed and activated across multiple touchpoints, including digital platforms, print collateral, and external communications.
  • Gain foundational knowledge of how marketing collateral is created, maintained, and automated across print and digital formats, while learning the operational workflows behind physical/digital sample development, inventory tracking, and vendor management.
  • Partner across key functions—including R&D, Manufacturing, Supply Chain, Creative, Digital, Finance, Sales, external vendors, and customers—to advance team priorities and residential product initiatives.

Requirements

  • Excellent communication skills are all necessary as is the ability to operate in a team.
  • The successful candidate must be actively pursuing a Bachelor’s Degree from an accredited institution, with a minimum overall GPA of 3.0. Current Sophomores (Graduating 2029) or current Juniors (Graduating 2028)
  • Ability to participate from May 24, 2027 - August 6, 2027
  • Candidates must be authorized to work in the United States, without visa sponsorship now and in the future.

Benefits

  • All GAF internship roles are paid at an hourly rate, however, there are no benefits associated with these positions.
  • Transportation, F-1 and HB-1 visa sponsorship will not be provided in association with these positions.
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GAF

3.7 Glassdoor

GAF, a Standard Industries company, is the leading roofing and waterproofing manufacturer in North America. For more than 135 years, GAF has been trusted to protect what matters most for families, business owners and roofing professionals with its innovative solutions and focus on exceptional service. GAF's leadership extends to its commitment to strengthen its communities and industry through investments in career development, sustainable products, and local community resilience.

Founded in 2009
Parsippany, New Jersey, USA
3.5K employees (198 in marketing)
71% recommend to a friend
64% CEO approval

Marketing Team

Marketing Team Size
143 (4% of company)
Median Career Experience
23 years
Median Tenure
7.9 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
330.7K
Monthly Google Ads Budget
$258.8K
Traffic Source Mix
Search
53.1%
Direct
40.6%
Referral
4.4%
Social
0.7%
Paid
1%

Headcount Trend

Current headcount: ~3.5K
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Residential Product Marketing Intern

GAF · Parsippany, NJ · On-site