Channel Marketing Manager

Responsibilities

• The Manager Channel Marketing will be responsible for identifying and developing new marketing programs in collaboration with the VP Retail Marketing and a variety of colleagues in the marketing function. Lead Annual Process from Planning and Marketing Commercialization with Customer Base including selling in strategic marketing initiatives to drive growth.
• Project manage and oversee execution of customer marketing programs, including programs conceived by GAF and programs and requests initiated by the customer working with both internal and external resources.
• Build and maintain relationships with merchandising and marketing contacts at assigned accounts to understand needs and context, including working closely with colleagues in sales.
• Partners directly with sales leadership to identify short and long term selling opportunities.
• Prepare for and support retail marketing events including supplier reviews, selected store events, other major customer meetings and activities.
• Lead and Manage budgeting process and planning.
• Conduct Market research where needed and stay on top of the latest shopper behaviors, trends and emerging technologies in the marketplace.

Requirements

• Bachelor’s Degree required
• 5+ years’ experience in customer marketing with retail experience
• Travel Requirements: 25-30%
• Project management (Advanced)
• Time management (Advanced)
• Presentation and communication skills (Advanced)
• Cross functional working (Advanced)
• Marketing program development (intermediate)
• Financial Acumen (intermediate)
• Retail marketing (intermediate)

Preferred

• MBA preferred

Benefits

• 1. We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
• 2. Our Family-Building benefits support the many different journeys to fertility and parenthood.
• 3. Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• 4. Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
• 5. Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.
• 6. We're committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.