Manager, Channel Marketing - East

Responsibilities

• Set Regional Marketing strategy, priorities, objectives, and operating direction in alignment with broader Channel Marketing and business goals.
• Lead, coach, and develop Regional Marketing team members across Associate, Regional, Senior, and Principal levels; clarify accountability and support career growth.
• Translate business and sales priorities into a balanced portfolio of regional marketing investments, programs, and capacity decisions.
• Establish expectations for dealer/market planning, Growth Development Plans, measurement, budget stewardship, documentation, and cross-functional collaboration.
• Build senior partnerships with Sales and Marketing leaders to align priorities, resolve escalations, and ensure regional insights inform Channel Marketing decisions.
• Evaluate portfolio results and market signals to refine strategy, priorities, resource allocation, and team practices.
• Career orientation: People leader. Leads the team and sets strategy for regional/channel marketing priorities, resource allocation, team capability, and consistent execution across regions. Primary accountability increases through strategy, people leadership, portfolio prioritization, business outcomes, operational consistency, and cross-functional alignment.
• Guide annual and ongoing regional planning, including prioritization of markets, dealer opportunities, investments, and team capacity.
• Review major Growth Development Plans and regional initiatives for alignment, business rationale, measurement, and resource requirements.
• Ensure consistent management of budgets, progress reporting, program performance, and operating processes across regions.

Requirements

• 8+ years of progressively responsible marketing experience preferred, or relevant sales, marketing, and customer experience background, including demonstrated leadership experience.
• Demonstrated people leadership, coaching, prioritization, budget stewardship, and cross-functional influence.
• Ability to set strategy and translate it into measurable team priorities, execution standards, and resource decisions.
• Bachelor’s degree in marketing or related field, or equivalent relevant experience in a customer-focused/client-facing role.
• Proficiency in Microsoft Office programs; Salesforce and sales reporting experience preferred.
• Excellent interpersonal and proactive communication skills.
• Ability to work independently, in partnership, and within a team.
• Strong organizational skills and ability to manage multiple responsibilities simultaneously.
• Understanding of marketing principles and current marketing approaches, with ability to apply them to business needs.
• Continuous-improvement mindset with focus on team outcomes and professional growth.