Director, Channel Partner Marketing - Americas

Responsibilities

• Foster people development with intentional talent retention.
• Create clarity on Partner Strategy, through the conversations and support the landing and execution of partner programs, marketing investments and activities.
• Empower the team to define, land and track the key offerings and calls-to-actions across the prioritized conversations. Lead monthly business reviews and represent Americas Channel Partner Marketing in regional and global business reviews.
• Lead the overall marketing strategy definition, review, and end-to-end execution including campaign development and solution launch plans aligned to partner solutions built for Microsoft cloud
• Lead creation of ‘better together’ messaging and marketing content, offers and incentives, as well as joint public relations and event marketing.
• Understand partner’s business, plans, and objectives in partnership with global and field Partner Manager personnel and ensure alignment of GTM activities and marketing plans to deliver tangible impact and progress against those goals
• Ensure measurement KPIs and OKRs are in place to track impact to RFY, sales pipeline, Microsoft Cloud revenue generated from joint solutions’ sales, campaigns, or offers brought to market. Ensure good budget management practices and high ROI for all marketing funds invested.
• Leverage global investments to build a set of globally scalable GTM programs to optimize partner impact in the Americas, including working with the regional Partner Marketing Managers to drive alignment on partner selection and GTM execution
• Leverage technical and industry expertise to become a thought leader and trusted advisor to your partner
• Land and lead the creation of new capabilities and opportunities through partner experiences to help provide a competitive advantage and to land key product messages with partners.

Requirements

• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 7+ years sales, marketing, or business development experience OR equivalent experience.
• 5+ years people management experience.

Preferred

• Master's Degree in Business Administration, or related field AND 6+ years sales, marketing, technology-based, or business development experience OR Bachelor’s Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 8+ years sales, marketing, or business development experience OR equivalent experience.
• 10+ years in customer- or partner-facing roles working with a range of audiences, including independent software vendors (ISVs), systems integrators (SIs), managed service providers (MSPs), and start-ups.
• 5+ years working directly with a partner ecosystem, providing business and technical guidance that gets partners to commit to adopting and building on cloud solutions.
• Technical understanding of Microsoft cloud technologies and how partners build on and extend them, with the ability to explain their business and technical value to senior decision makers.
• Experience in product management or audience marketing, including modern marketing practices and writing marketing materials, value propositions, and messaging.
• Track record of building repeatable best practices for demand generation, awareness campaigns, workshops, metrics, and sales readiness.
• Experience taking scalable plans from concept to measurable results while prioritizing and managing multiple projects at once.
• Experience leading cross-team workstreams or virtual teams toward shared goals in matrixed, changing environments, with excellent listening and partnering skills.
• Storytelling skills and a commitment to creating great partner experiences, advocating for partners, and connecting those experiences to business results.
• Experience creating and presenting executive-level proposals and engaging senior leaders with confidence, including handling difficult questions and pushback in high-pressure situations.