Digital Marketer

Responsibilities

• Develop, implement, and manage effective digital marketing campaigns across various platforms, including Google Ads, Facebook, LinkedIn, and Instagram
• Conduct in-depth strategy sessions to identify customer trends, optimize targeting, and increase engagement
• Perform SEO/SEM analysis to ensure high-ranking, optimized content for search engines
• Analyze campaign performance metrics and make data-driven decisions to maximize ROI
• Oversee content creation and ensure consistency in messaging that aligns with SilkWeb’s brand values
• Collaborate with cross-functional teams to align marketing strategies with company objectives
• Stay up-to-date with digital marketing trends, tools, and best practices to maintain a competitive edge

Requirements

• Minimum of 7 years of proven experience in all facets of digital marketing
• Expertise in SEO/SEM strategies and tools (e.g., Google Analytics, Ahrefs, SEMrush)
• Advanced knowledge of social media advertising and content management systems (CMS)
• Exceptional analytical skills with the ability to interpret data and drive actionable insights
• Strong communication, collaboration, and organizational abilities
• Experience working in a fast-paced, results-driven environment is preferred

Benefits

• Insurance
• Retirement
• Paid Time Off