Digital Growth Strategist

Responsibilities

• Execute Digital Growth Strategies: Identify and implement strategies that increase customer acquisition, revenue, market share, and overall digital marketing performance.
• Paid Media Strategy & Optimization: Evaluate, develop, and optimize paid acquisition strategies across platforms such as Meta, Google, and other emerging advertising channels.
• Marketing Performance Analysis: Monitor and analyze key performance indicators, including MER as a primary focus, ROAS, conversion rates, and customer acquisition trends to identify opportunities and improve profitability. Areas of focus include TikTok, Reddit, and other alternative channels.
• Conversion Rate Optimization: Identify friction points throughout the customer journey and develop strategies to improve website performance, landing pages, product pages, checkout experiences, and overall conversion rates.
• Marketing Attribution & Reporting: Evaluate channel performance and attribution data to understand the relationship between marketing spend, customer acquisition, and total business revenue.
• Cross-Functional Collaboration and Optimization: Work closely with leadership, web team, creative marketing, business development, and other departments to align growth initiatives with broader company objectives.
• Competitive & Market Research: Monitor competitor strategies, industry trends, consumer behavior, and emerging marketing opportunities to maintain a competitive advantage.
• Performance Forecasting: Assist in developing growth projections, channel forecasts, and performance expectations based on historical data and business objectives.
• Strategic Recommendations: Translate performance data and market insights into actionable recommendations for marketing leadership, clearly communicating opportunities, priorities, and expected business impact.

Benefits

• Flexible PTO - take the time off when you need it. No fixed amount of days - we are happy to support the work/life balance of our employees!
• Fully stocked kitchen and game room - You'll find our employees playing games throughout the day! We LOVE to have fun!! We've got a bowling alley, basketball hoops, ping pong tables, arcade games & more!
• Smackology culture - we believe in a little chaos, a lot of banter, zero corporate robot energy.
• Health, Dental, and Vision Insurance with 50% employer contribution
• 401(k) plan
• Paid Holidays - New Year's Day, Memorial Day, Fourth of July, Labor Day, Thanksgiving, and Christmas Day.
• Employee Discounts
• Opportunity to join a high-growth ecommerce company
• Collaborative, high-performing team environment
• Career growth and advancement opportunities