Digital Creative Content Strategist (freelance)

Responsibilities

• Support the development of content strategies by researching platforms, identifying audience trends, drafting content pillars, and preparing first-pass strategic materials.
• Contribute platform-specific recommendations that help define what content belongs on each channel, how it should be formatted, audience fit and how it supports marketing goals.
• Work with editors, producers, and creative teams to help define the visual look and feel of original digital content, including pacing, graphics, recurring formats, captions, voice, and platform-native treatments.
• Support business development by ideating digital activations, social extensions, creator integrations, talent ideas, original formats, audience engagement strategies, and practical production approaches for proposed broadcast and digital productions.
• Support productions and their planning by gathering inputs related to various production departments and timelines.
• Assist digital productions by preparing shoot agendas, shoot priorities, run-of-show documents, production notes, and creative briefs. May lead to smaller-scale digital shoots or content captures with oversight.
• Travel to select shoots to support digital capture, production oversight, talent direction, and real-time creative decision-making; capture behind-the-scenes footage, social-first clips, interviews, talent moments, and supplemental assets when needed.
• Research and recommend digital creators, influencers, editors, freelancers, and production partners.
• Provide editors and producers with clear creative direction, pacing guidance, platform formatting direction, and visual references.
• Live natively on TikTok, YouTube, and Instagram as both a viewer and participant. This person does not need platform behavior explained to them and should bring informed opinions about what is working now, backed by real examples.

Requirements

• 3+ years of experience in digital media, entertainment, branded content, social video, digital originals, creator-led production, or broadcast-adjacent content development.
• Proven ability to create content strategy decks, pitch materials, client-facing presentations, creative proposals, or social content plans.
• Hands-on background developing or producing digital original content, including short-form and long-form formats.
• Practical knowledge of production planning, shoot logistics, budgeting, staffing, talent coordination, set workflows, and post-production processes.
• Experience working with editors, producers, creators, influencers, talent, production teams, clients, and cross-functional stakeholders. Experience with educational, family-friendly, youth, lifestyle, sports, or mission-driven programming is preferred.
• Strong understanding of social platforms, digital video formats, audience behavior, creator culture, and platform-specific creative strategy.
• Comfortable discussing digital analytics, audience growth, engagement, video performance, retention, content optimization, and platform trends.
• Strong writing skills, including strategic positioning, captions, tone of voice, creative copy, pitch language, and presentation copy.
• Ability to guide editors and producers on visual style, pacing, structure, graphics, format, and storytelling approach.
• Familiarity with digital production equipment and workflows, including DSLR or cinema-style cameras, lighting, sound, lavaliers, and field production tools.

Benefits

• Medical
• Dental
• Vision
• Emotional Wellness Support
• Additional benefits to meet your and your family's needs