Demand Generation Manager

Responsibilities

• Integrated Campaigns & Account-Based Marketing - Plan and execute integrated campaigns across paid media, email, content, webinars, events, and coordinated sales outreach.
• Build ABM programs with Sales, from account selection and buying-group research through personalized engagement, follow-up, and opportunity creation.
• Develop campaigns around specific audiences, buying triggers, and customer needs.
• Own campaign briefs, budgets, timelines, execution, and optimization.
• Digital Acquisition & Conversion - Manage and improve digital acquisition across channels such as Google Ads and LinkedIn.
• Optimize landing pages, offers, forms, and nurture journeys to convert interest into qualified conversations.
• Run structured experiments across audiences, messaging, creative, and conversion paths.
• Allocate spend based on pipeline contribution, conversion quality, and acquisition efficiency.
• HubSpot & Revenue Operations - Build and manage HubSpot campaigns, segmentation, workflows, lead scoring, routing, nurture programs, and reporting.
• Partner with Sales and Revenue Operations to define lifecycle stages, qualification criteria, handoffs, and follow-up expectations.

Requirements

• 5+ years of experience in B2B SaaS demand generation or growth marketing, with a proven track record of generating qualified pipeline
• Experience owning integrated GTM campaigns from audience selection and strategy through execution, measurement, and optimization
• Demonstrable experience building and deploying AI marketing agents and workflows, connecting them to business systems, and measuring their impact
• Hands-on ABM experience, working closely with Sales to engage target accounts, reach buying groups, and create opportunities
• Fluent in HubSpot, including campaign management, segmentation, automation, lead scoring, routing, nurture programs, and reporting
• Strong digital acquisition skills across channels such as LinkedIn and Google Ads, with experience optimizing landing pages and conversion journeys
• Solid understanding of revenue operations, attribution, funnel conversion, pipeline contribution, and customer acquisition costs
• Comfortable working with Sales and Customer Success to generate both new customer and expansion pipeline
• Strong analytical skills, able to turn campaign and funnel data into clear recommendations and spending decisions
• A hands-on builder who can develop a strategy, launch the campaign, and improve it based on results

Preferred

• Experience in construction technology, commercial real estate, insurance technology, or another complex B2B market is a plus