Responsibilities

• Build and run the SMB Marketing Playbook: a measurable plan across email, outbound SDR, and events that is tied to SMB pipeline goals.
• Stand up a full account-based marketing (ABM) motion for SMB, using proven best practices and new ideas.
• Build and run plays in HubSpot and Unify, including workflows, sequences, segmentation, and targeting.
• Use AI to identify the contacts and companies most ready for a sales call or a campaign message.
• Write and refine campaign copy for SDR plays, marketing emails, and outbound sequences.
• Work with the SDR Manager every day on lead flow and hand-off volume, and build their feedback into the next campaign.
• Use performance data and A/B testing to decide what to scale, pause, or stop.
• Partner with Content Marketing, Sales, and RevOps to get the content, data, and routing each campaign needs.
• Manage the SMB campaign calendar and keep every campaign on schedule.
• Report weekly on pipeline generated by channel and campaign, and flag what is working.

Requirements

• 3 to 5 years of B2B SaaS marketing experience, focused on demand generation or growth marketing.
• A track record of running campaigns that generate new-logo pipeline.
• Hands-on experience building campaigns and plays in HubSpot.
• Experience running high-volume outbound or signal-based orchestration plays (for example, Unify or RollWorks).
• Experience using AI to build target lists or to generate campaigns or projects.
• Strong analytical skills: comfortable in dashboards, testing ideas, and presenting data-driven decisions.
• Strong writing skills, with the ability to take campaign copy to at least 80% ready.
• Strong project management: organized, detail-oriented, and reliable on follow-through.
• Experience partnering closely with Sales, and you enjoy it.
• Unify experience is a plus.

Benefits

• Competitive Compensation: $108 -$130K OTE, depending on experience, qualifications, and fit. Quarterly performance bonus tied to KPIs used across the Prokeep Marketing organization.
• Equity Package: Your success is our success, share in the growth you'll help create.
• Comprehensive Benefits: Health, dental, vision, life, short & long-term disability, 401(k), and employee assistance program (EAP).
• Flexible PTO: Recharge and refocus with the flexibility to manage your time with no preset limits.
• Continuous Growth: Yearly education stipend to support your professional development.