Demand Generation Associate/Specialist

USA (Remote)

$95K/yr – $120K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and drive demand generation programs from planning to execution across email, webinars, website, and nurture channels, collaborating with Sales and cross‑functional teams to optimize lead qualification, scoring, and handoffs.

  • Lead campaign development and execution across multiple channels;
  • Optimize automation, segmentation, and nurturing programs to improve MQL conversion;
  • Collaborate with Sales and content teams to ensure consistent messaging and timely handoffs.

Job Description

Responsibilities

  • Campaign Execution
  • Support the development and execution of demand generation campaigns aligned with business goals and target audiences.
  • Execute campaign deliverables across email, webinar, website, and nurture channels.
  • Coordinate timelines, assets, and deliverables to ensure campaigns launch on schedule.
  • Marketing Automation
  • Use marketing automation tools to build and manage targeted campaigns.
  • Support lead scoring, segmentation, and nurturing programs.
  • Help improve the process for converting leads into qualified opportunities.
  • Content Development
  • Partner with the content team to develop relevant materials for different stages of the buyer’s journey.

Requirements

  • 3+ years of experience in demand generation, digital marketing, or a related field, preferably within B2B technology or SaaS.
  • Experience supporting or executing demand generation campaigns with measurable results.
  • Familiarity with marketing automation platforms, CRM systems, and analytics tools. Experience with HubSpot, Salesforce, Google Analytics, digital marketing, or social media management tools is highly desirable.
  • Add bullet point for webinar tool *
  • Experience coordinating integrated marketing campaigns across multiple channels.
  • Strong written and verbal communication skills.
  • Analytical mindset with the ability to interpret campaign data and identify trends.
  • Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines.
  • Familiarity with the fraud and risk solutions landscape is a plus.

Benefits

  • Employer paid group health insurance for you and your dependents
  • 401(k) plan with employer match (or equivalent for non US-based roles)
  • Flexible paid time off
  • Regular company-wide in-person events
  • Home office stipend, and more!
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SentiLink

5.0 Glassdoor

SentiLink, the leading provider of innovative identity and risk solutions, empowers institutions and individuals to transact confidently with one another by preventing synthetic fraud, identity theft, and emerging forms of first party fraud at the point of account application. Its solutions enable these secure transactions by leveraging a deep understanding of identity and risk, and are informed by machine learning models and insights from a team of top risk analysts. SentiLink proudly serves a broad array of financial institutions, from the largest U.S. banks to leading credit unions and fintech unicorns to help stop fraud at account opening and beyond. Headquartered in San Francisco, the company was founded in 2017 by Naftali Harris and Max Blumenfeld and it has raised $85M to date from investors including Andreessen Horowitz, Craft Ventures, and NYCA Partners, among others.

Founded in 2017
San Francisco, California, USA
172 employees (6 in marketing)
100% recommend to a friend
100% CEO approval

Salaries

Posted range

$95K/yr – $120K/yr

Taken straight from the job posting.

See all SentiLink salaries

Funding

Total Funding
$84M
Last Raise
$70M
Series B, 5 years ago

Funding History

  • Aug 2021
    Series B • $70M
  • Mar 2019
    Series A • $14M

Traffic Signals

Monthly Visitors
22.4K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
28.9%
Direct
56.3%
Referral
9.1%
Social
3.9%
Paid
1.6%

Headcount Trend

Current headcount: ~172

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Demand Generation Associate/Specialist

SentiLink · USA · Remote