Responsibilities

• Lead paid digital strategy and execution for the Security business across search, social, display/programmatic, retargeting, content syndication and other relevant channels.
• Own digital sponsorships and programs with industry publications, associations and other third parties.
• Manage digital media investment and continuously reallocate budget based on performance and pipeline contribution.
• Build the digital components of integrated Security campaigns, translating campaign strategy into channel mix, sequencing, offers, asset requirements, conversion paths and measurement.
• Lead digital activation across 1:1, 1:few and 1:many account-based programs.
• Develop and execute webinars and other virtual programs when they are the right vehicle for the audience and objective.
• Partner with Product Marketing on audiences, positioning and campaign themes; Content and Creative on assets and offers; Marketing Operations on execution and measurement; and Demand Generation and Sales on pipeline progression.
• Brief Creative and Content based on performance data, identifying where new messaging, formats, assets or offers could improve results.
• Work closely with the teams responsible for the website, SEO/AEO and organic discovery to create strong conversion paths and a seamless prospect journey.
• Use retargeting and digital engagement throughout the funnel, including active opportunities, rather than treating lead capture as the end of the digital journey.

Requirements

• 7+ years in B2B digital/demand generation with meaningful enterprise SaaS experience.
• A strong track record of creating B2B pipeline through digital demand generation, preferably in cybersecurity, enterprise software or another complex B2B market.
• Deep knowledge of paid digital media and the ability to determine the right channel mix based on the business objective rather than personal channel preference.
• Experience owning meaningful media budgets and making investment decisions based on downstream performance.
• Strong analytical skills and the ability to independently work with campaign, funnel, opportunity and pipeline data.
• Experience optimizing beyond clicks, form fills and MQLs to qualified opportunities, pipeline and revenue.
• Experience building integrated campaigns across multiple channels and stages of the buyer journey.
• Strong understanding of audience segmentation, retargeting, conversion optimization and account-based marketing.
• Excellent program management skills and the ability to drive execution across multiple teams without direct authority.
• Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Salesforce, marketing automation, web analytics and business intelligence tools.

Preferred

• Experience working at a digital marketing or advertising agency, where demonstrating measurable client return was essential to retaining and growing the business.
• Experience both working within and managing external agencies.
• Cybersecurity, identity or authentication experience.
• Experience marketing to highly regulated industries.
• Enterprise SaaS experience.
• Experience supporting sophisticated ABM programs.