Responsibilities

• Partner with the Director of Marketing to execute demand generation strategies aligned with marketing, pipeline, and revenue goals.
• Plan and execute integrated, multi-channel campaigns across email, paid media, organic social, webinars, events, content, and other digital channels.
• Translate campaign strategy and product priorities into actionable campaign plans.
• Develop campaigns targeting specific audiences, market segments, buyer personas, and stages of the buyer journey.
• Create campaign briefs outlining audiences, objectives, offers, channels, CTAs, timelines, and KPIs.
• Manage the demand generation campaign calendar and coordinate campaign execution across internal teams.
• Ensure campaigns are launched on time and properly tracked.
• Continuously test and optimize audiences, offers, channels, messaging, timing, and conversion points.
• Lead Generation & Funnel Support: Execute programs designed to generate marketing-qualified leads (MQLs), sales-qualified leads (SQLs), demo requests, opportunities, and pipeline.
• Monitor lead performance and conversion throughout the marketing and sales funnel.

Requirements

• 2+ years of experience in B2B demand generation, digital marketing, growth marketing, campaign marketing, or a related field.
• Experience executing multi-channel campaigns that generate leads and contribute to pipeline.
• Strong understanding of B2B buyer journeys and marketing and sales funnels.
• Experience with email marketing, nurture programs, webinars, events, digital campaigns, and lead generation.
• Understanding of MQL, SQL, opportunity, pipeline, attribution, and conversion metrics.
• Experience working with Sales or BDR teams to support lead generation and follow-up.
• Strong analytical skills and the ability to use campaign data to make recommendations.
• Strong project management and organizational skills.
• Ability to manage multiple campaigns, deadlines, and priorities simultaneously.
• Excellent written, verbal, and cross-functional communication skills.

Preferred

• Experience in B2B SaaS or healthcare technology.
• Experience marketing EHR, practice management, healthcare IT, or other healthcare software solutions.
• Strong HubSpot experience.
• Experience with account-based marketing (ABM).
• Experience managing paid digital campaigns and budgets.
• Experience supporting longer, consultative B2B sales cycles.

Benefits

• Sightview offers a comprehensive benefits package that includes medical, dental, and vision coverage; a 401(k) plan with company match; and a selection of additional voluntary benefits. Eligibility and plan details are provided during onboarding.