Responsibilities

• Paid Acquisition & Performance
• Own hands-on paid media execution and optimization across paid search, paid social, display, YouTube, retargeting, and other relevant digital channels.
• Manage and optimize allocated paid media spend to improve qualified engagement, conversion, pipeline contribution, and ROI.
• Partner with Demand Generation and ABM to translate campaign strategies, target audiences, and offers into high-performing digital acquisition experiences.
• Develop and test audiences, creative, copy, formats, landing experiences, and conversion paths to continuously improve performance.
• Website & Product Experience
• Own website performance and conversion optimization, continuously improving how visitors discover, understand, engage with, and take action with Arango.
• Play a key role in launching and optimizing Arango’s new product experience, partnering with Product, Product Marketing, Design, and Engineering to create a seamless journey from website engagement into meaningful product interaction.
• Develop and run experiments across landing pages, website experiences, CTAs, and conversion paths to identify what works and scale it.
• Use website and behavioral data to understand visitor journeys, engagement, conversion, and drop-off and turn those insights into improvements.

Requirements

• 7+ years of progressive experience in digital, growth, or performance marketing, ideally within high-growth B2B SaaS or enterprise technology.
• Deep hands-on experience managing paid acquisition across Google and LinkedIn, with experience in YouTube and other relevant digital channels.
• Demonstrated success optimizing digital investment toward conversion, pipeline, revenue, CAC, and ROI, not simply clicks and leads.
• Strong experience across website optimization, CRO, landing pages, digital analytics, A/B testing, and digital funnel analysis.
• Strong working knowledge of SEO and emerging AEO/GEO strategies.
• Experience optimizing web-to-product journeys, free trials, interactive product experiences, self-service experiences, or other product-led digital motions.
• Strong digital creative and copywriting instincts, with experience developing video and other digital content directly and through agency partners.
• Strong analytical skills with the ability to turn performance and behavioral data into clear actions and recommendations.
• Experience effectively managing agencies, freelancers, or other external creative and technical resources.
• AI-forward, with demonstrated use of AI tools to accelerate creative development, content production, analysis, experimentation, and marketing workflows.

Preferred

• Industry experience: Background in databases, data management, data platforms, AI, developer tools, or data infrastructure.
• Entrepreneurial, builder mindset: Comfortable moving between strategy and execution — launching campaigns, improving landing pages, developing creative, analyzing performance, and directing agency resources.
• Experience marketing to technical and enterprise audiences, including developers, data engineers, architects, AI leaders, and technology executives.