Responsibilities

• OWN HUBSPOT AND THE GROWTH STACK. Make HubSpot the source of truth for growth. Audit, clean, and organize existing data, then personally build and manage segmentation, lifecycle stages, workflows, integrations, nurture sequences, consent, source tracking, dashboards, and reporting.
• SEGMENT AND ACTIVATE THE RIGHT AUDIENCES. Bring together contacts from our existing CRM, past clients, newsletter subscribers, LinkedIn and Instagram followers, partners, events, and prospects. Identify relevant decision-makers, map relationships and buying signals, and build high-priority segments for targeted campaigns and outreach.
• RUN TARGETED CAMPAIGNS. Own campaigns from audience selection through launch and improvement. Pair LinkedIn and Instagram paid activity with research, relationship mapping, personal outreach, email, web, events, referrals, and direct mail to generate qualified interest.
• TURN IDEAS INTO DEMAND. Transform Gapingvoid’s IP, research, semiotics, and case studies into compelling lead magnets and campaign content. Partner with internal teams to create assets that sound distinctly like Gapingvoid.
• ACTIVATE EVENTS AND RELATIONSHIPS. Build demand through conferences, leadership and client experiences, referrals, partner outreach, and related campaigns. Own promotion, lead capture, CRM tracking, follow-up, and measurement. At select events, start informed conversations, spot buying signals, and turn relevant interest into meetings.
• IMPROVE WEBSITE VISIBILITY. Make the website the authoritative home for Gapingvoid’s IP and a reliable inbound channel. Coordinate landing pages, forms, HubSpot pathways, SEO, AEO, analytics, and search-ready content.
• MOVE ENGAGEMENT FORWARD. Qualify and route interest based on fit, relevance, timing, and intent. Maintain clear ownership, context, and next actions so promising relationships become qualified conversations.
• TEST, LEARN, AND SCALE. Run A/B tests across messages, offers, subject lines, CTAs, landing pages, and follow-up sequences. Identify where interest drops off, adjust quickly, and show which campaigns drive qualified meetings.

Requirements

• Three to five years of hands-on experience building multi-channel B2B demand-generation, growth, lifecycle, or marketing-operations programs.
• Demonstrated experience personally building and managing HubSpot or a comparable platform, including data, forms, segmentation, lifecycle stages, workflows, integrations, nurture sequences, consent, and reporting.
• Strong research, writing, and editing skills, with the ability to make complex ideas clear and compelling.
• A track record of turning audience data, account research, campaigns, outreach, events, and referrals into qualified meetings and pipeline.
• Confidence, curiosity, and commercial judgment when engaging senior leaders—able to listen, ask useful questions, and recognize real buying signals.
• An experimental, AI-fluent approach paired with strong project discipline: able to design A/B tests, diagnose drop-off, act on evidence, and move work forward in ambiguity.

Benefits

• Health & Wellness
• - 100% coverage of employee Vision and Dental insurance
• - 80% coverage of employee basic Healthcare insurance
• Financial Security & Development
• - 401(k) matching: 100% match up to 4%, 50% match on the next 2%
• - Educational assistance by approval
• - Membership in relevant professional organizations
• Work-Life Integration
• - Parental Leave: Up to 12 weeks paid leave after one year of employment
• - PTO: 20 days per year, plus 4 end-of-year reflection & restoration days and 6 paid Holidays