Responsibilities

• Own and drive all lead generation efforts across the organization
• Identify and prioritize 2–3 high-impact acquisition channels (e.g., paid search, referral partnerships, SEO)
• Develop clear execution plans for each channel and direct the team to implement
• Rapidly test, launch, and iterate campaigns with a bias toward speed over perfection
• Direct and manage the existing marketing team (digital marketing + business development)
• Translate strategy into weekly execution plans with clear deliverables
• Hold team members accountable for output, timelines, and performance
• Provide coaching and structure to improve team effectiveness
• Implement and maintain a simple, transparent KPI dashboard
• Use data to reallocate effort toward highest-performing channels

Requirements

• Demonstrated experience personally driving measurable increases in lead volume
• Experience scaling at least one primary acquisition channel (e.g., paid search, referrals, SEO) from low baseline to consistent output
• Experience operating in resource-constrained environments (small teams, limited budgets)
• Strong understanding of performance marketing and/or referral-based growth
• Ability to quickly diagnose problems and implement practical solutions