Director of Marketing - SaaS Growth & Demand

USA (Remote)

$140K/yr – $160K/yrSenior Level7+ years expFull time

Posted 1 hr ago

Job Summary

Own and execute a SaaS marketing GTM and demand gen program to hit ARR, NRR, and churn goals while leading a remote team and collaborating across Sales, Product, CS, and Exec leadership.

Develop and optimize go-to-market and content strategies across SEO/SEM, ABM, email, and social.
Build and lead data-driven analytics to improve CAC, LTV, and pipeline metrics.
Lead and mentor a remote marketing team and external partners.

Job Description

Responsibilities

SaaS Marketing Strategy: Develop and execute comprehensive Go-To-Market (GTM) strategy aligned with ARR, NRR, and churn reduction goals.
Demand Generation & Growth: Own lead generation engine - SEO/SEM, paid acquisition, ABM, email lifecycle, LinkedIn, and conversion rate optimization for SaaS funnel.
Product & Content Marketing: Build SaaS content strategy (whitepapers, case studies, webinars, product videos), product launches, feature adoption, and positioning against competitors.
Digital & Performance Marketing: Lead performance marketing, manage marketing automation (HubSpot, Marketo, Salesforce), and optimize CAC, LTV, and ROAS.
Brand & Positioning: Build and maintain strong SaaS brand identity, messaging, and consistent positioning across all channels.
Team Leadership: Mentor and scale remote marketing team, agencies, freelancers, and set quarterly OKRs.
Analytics & Data: Track and report on website traffic, MQLs, SQLs, conversion rates, CAC, pipeline attribution. Make decisions based on data.
Collaboration: Work closely with Sales (Sales Enablement), Product, Customer Success, and Executive leadership to align marketing with revenue.
Budget Management: Own marketing budget and forecast, optimize spend for maximum ROI and efficient growth.

Requirements

Bachelor's degree in Marketing, Business, Communications. MBA preferred.
7-10+ years marketing experience, with 3+ years in SaaS / B2B Tech as Marketing Manager / Director.
Proven track record scaling SaaS from early-stage to growth: driving qualified pipeline and ARR.
Deep expertise in SaaS marketing stack: HubSpot / Marketo / Salesforce, Google Analytics, SEMrush, LinkedIn Ads, ABM tools (6sense, Demandbase).
Strong knowledge of SaaS metrics: MQL, SQL, CAC, LTV, Churn, NRR, Pipeline Velocity.
Experience managing remote teams and US-based SaaS campaigns.
Excellent analytical, storytelling, and leadership skills.

Fatima Consultancy

Fatima Consultancy acts as a coach for those who want to improve their communication skills and achieve higher personal development. In addition, Fatima Consultancy provides allround consultancy.

NLD

7 employees

Salaries

Posted range

$140K/yr – $160K/yr

Taken straight from the job posting.

See all Fatima Consultancy salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Headcount Trend

Current headcount: ~7

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