Responsibilities

• Develop and execute upper- and mid-funnel paid media strategies across Video, Social, Display, and Native channels to drive qualified traffic and build consumer consideration.
• Design and implement innovative media approaches that shorten the path from product discovery to purchase, accelerating the "see-to-buy" cycle.
• Build and refine audience segmentation strategies to effectively engage consumers early in the decision-making process and nurture future conversion.
• Own media execution, including budget allocation, performance optimization, and traffic quality, ensuring efficient use of investment aligned with business priorities.
• Own TCL.com as the central hub for brand storytelling, product education, and consumer engagement-not just as a transactional platform.
• Design and optimize end-to-end user journeys that drive engagement and increase purchase intent through intuitive navigation and compelling content.
• Lead SEO and organic growth initiatives by improving site structure and developing high-quality content (e.g., product pages, guides, editorial content) aligned with consumer research behavior.
• Implement traffic routing strategies that align with business goals, optimizing pathways to retail partners or direct purchase flows as needed.
• Develop and manage CRM and email marketing strategies to capture and nurture upper-funnel demand into qualified purchase intent.
• Drive first-party data acquisition through targeted campaigns and on-site lead capture strategies, strengthening direct consumer engagement channels.

Requirements

• 5–10 years of experience in digital marketing, paid media, demand generation, or related roles.
• Proven ability to manage and optimize multi-channel paid media campaigns with a focus on upper- and mid-funnel performance.
• Strong understanding of digital consumer journeys, including content strategy, SEO, and lifecycle marketing.
• Hands-on experience with analytics tools and the ability to translate data into actionable insights and business recommendations.
• Excellent communication skills with the ability to collaborate across brand, eCommerce, and analytics teams.

Preferred

• Experience managing or optimizing brand websites and content hubs.
• Familiarity with CRM platforms and email marketing tools.
• Exposure to multi-channel retail environments (DTC + retail partners).
• Strong analytical mindset with experience in attribution modeling or marketing mix analysis.
• Background in consumer electronics, retail, or high-consideration purchase categories.

Benefits

• Vacation: Starting at 5 days per year
• Health & Wellness Days: 10 days per year (prorated based on start date)
• Paid Holidays: 12 days per year
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Matching