Demand Generation Lead

Responsibilities

• Develop and execute multi-channel demand generation campaigns aligned to vertical sales priorities and target personas.
• Build segmented and automated email nurture streams within marketing automation tool (Pardot) to advance leads from MQL to SAL.
• Partner with content and creative teams to develop compelling copy, graphics, and calls-to-action tailored to each stage of the buyer journey.
• Plan and execute demand generation webinars including topic selection, speaker coordination, promotional emails, follow-up nurtures, and performance analysis.
• Define and track campaign KPIs including MQL volume, conversion rates, pipeline contribution, and ROI.
• Leverage Salesforce dashboards and marketing automation analytics to measure campaign effectiveness and identify optimization opportunities.
• Conduct A/B testing of subject lines, creative assets, and CTA placement to continually improve engagement and conversion performance.
• Collaborate with SEO/GEO and content marketing teams to ensure alignment between organic and email/webinar campaigns.
• Work cross-functionally with Vertical Marketing Leads/Product Marketing Manager to synchronize messaging and lead flow between campaigns, webinars, and product tours.
• Coordinate with the BDR and Sales teams to ensure timely follow-up, feedback loops, and alignment on lead scoring and campaign performance.

Requirements

• Bachelor’s degree in Marketing or related field (or equivalent experience).
• 2-4 years of experience in B2B SaaS demand generation, preferably within technology or government sectors.
• Proven success managing email marketing, webinars, and digital funnel optimization from concept through analytics.
• Experience with Salesforce and marketing automation platforms (Pardot, or equivalent).
• Strong analytical, project management, and communication skills with a data-driven mindset.
• Ability to work collaboratively across departments and manage multiple concurrent campaigns.

Preferred

• Experience with account based marketing (ABM) preferred.

Benefits

• A dynamic and supportive work environment in a mission driven organization
• Competitive salary and benefits package, including health, dental, vision insurance
• Unlimited PTO (paid time off)
• HSA and FSA options
• 401(k) plan with matching contributions
• Paid parental leave
• ABLE matching contributions for the disability community
• Employer paid short term and long-term disability insurance and group term life insurance
• Financial and legal assistance through our EAP (Employee Assistance Program)
• Opportunities for professional development and career advancement