Demand Gen /Growth Marketer

Responsibilities

• - Manage a team of 2 BDRs against a named target account list: set their targets and sequences, coach on messaging, and be accountable for meetings booked and how many of those meetings become pipeline. - Develop and execute integrated growth strategies to generate and accelerate qualified pipeline across enterprise and mid-market segments. - Lead account-based marketing (ABM) initiatives in partnership with sales to target, engage, and convert priority accounts - Collaborate closely with sales leadership to ensure aligned messaging, lead handoff processes, and closed-loop measurement between marketing and sales. - Manage highly targeted, ABM list driven digital marketing campaigns across paid search, paid social, display, and retargeting channels. - Build and enrich lists, landing pages, etc to support your campaigns - Manage external agencies and vendors supporting digital ads, content creation, and event production. - Define and own key performance metrics (account engagement, meetings booked, pipeline contribution, ROI) and report on progress against goals. - Continuously test, measure, and optimize marketing channels to improve conversion rates and efficiency. - Stay abreast of emerging B2B marketing trends, technologies, and best practices to drive innovation and growth, principally AI tools that drive marketing efficiencies and increase engagement and conversions.

Requirements

• - 7+ years of B2B marketing leadership experience, ideally in SaaS or enterprise software. - Proven success in developing and executing lead generation and ABM strategies that drive meaningful pipeline growth. - Strong knowledge of digital marketing channels, CRM, and marketing automation (e.g., HubSpot, Marketo, Salesforce). - Experience managing agencies and cross-functional teams. - Proficiency in data analysis and marketing performance reporting tools (e.g., Google Analytics, Tableau, or similar). - Excellent communication, leadership, and project management skills. - Comfort working in a fast-paced, high-growth environment. - Able to travel for offsites or events

Preferred

• Bonus Points For: - Experience in procurement, supply chain software sector. - Experience building a growth marketing engine from scratch at an early stage SaaS. - Scaling a SaaS enterprise from early revenue to $20M+ - Practical experience with AI tools and agentic frameworks.

Benefits

• What we offer: - Competitive compensation and equity - Medical, dental, and vision insurance - Memberships for One Medical, Talkspace, Teladoc, and Kindbody - Unlimited PTO — we trust you to take the time you need - Monthly wellness stipend via ClassPass - Tech equipment for your setup - Catered lunches (for those in the office)