Demand Generation Manager

Responsibilities

• Ready to drive growth at the intersection of innovation, data, and digital marketing? At McClatchy, we’re transforming how media and insights companies connect with their audiences—and we’re looking for a Demand Generation Manager who thrives in a fast-paced, AI-enabled environment. In this hands-on role, you’ll lead the charge in planning, executing, and optimizing cross-channel marketing campaigns for our Horizon innovation insights product and strategy solutions services.
• You’ll own the full funnel: from building brand awareness and nurturing consideration to driving conversion and measurable business impact. Leveraging the latest in organic and paid marketing, automation, and audience signals, you’ll collaborate across teams to deliver compelling campaigns that resonate with enterprise and mid-market clients.
• AI and automation will be your allies—helping you work smarter, not replacing your creativity, judgment, or strategic insight.

Requirements

• Proven experience running integrated demand gen campaigns across paid search, social, SEO/GEO/AEO, email, and more
• Data-driven mindset: you test, learn, and optimize for results, always seeking new ways to improve campaign performance
• Skilled at adapting foundational messaging into persuasive copy and collaborating with creative teams to deliver on-brand assets
• Comfortable with marketing automation platforms (HubSpot or similar), audience segmentation, and campaign attribution reporting
• Eager to experiment, adapt, and grow in a culture that values curiosity, speed, and visible ownership of outcomes

Benefits

• healthcare coverage for employees and their families, financial protection for expected and unexpected expenses, multiple no-cost wellness resources, and even coverage for four-legged friends
• 401(k) plan with employer match, competitive paid time off and corporate holidays, as well as a range of mental health benefits