Database Marketing Specialist

Responsibilities

• Provide timely and courteous guest service consistent with the company's guest service culture
• Execute multi-channel direct marketing campaigns by collaborating with cross-functional teams including creative, analytics, purchasing, property-level marketing, and external vendors
• Utilize campaign management platforms daily to build, schedule, deliver, and report on targeted communications across print, email, SMS, and digital formats
• Monitor campaign performance to ensure alignment with strategy, timelines, and budget; make data-driven recommendations for optimization
• Analyze guest response data and marketing trends to identify actionable insights and support reinvestment strategies
• Provide support for True Rewards customer online support
• Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, if they apply to the position
• Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company's guest service culture standards
• Perform other duties as assigned

Requirements

• At least 21 years of age
• High School Diploma or equivalent required
• Bachelor's degree in Marketing, Business, or related field preferred
• 2-4 years of marketing, hospitality, or database analysis experience; experience in a gaming or casino environment preferred
• Ability to follow instructions and complete tasks accurately in a fast-paced environment
• Strong communication skills and willingness to work as part of a team
• Committed to fostering a respectful, inclusive, and safety-conscious work environment
• Ability to access and input information using a moderately complex computer system
• Skilled in Microsoft Office Suite, including Outlook, Excel, and Word; familiarity with collaboration tools like Microsoft Teams
• Working knowledge of CRM, campaign management tools, SQL, and database query software preferred