Customer Segmentation Analyst

Responsibilities

• Build and manage customer cohorts and create segments based on customer behavior, lifecycle stage, device ownership, subscription status, engagement, and other signals
• Own recurring lifecycle marketing dashboards and reporting, ensuring the team has clear visibility into journey performance, audience behavior, conversion, retention, and churn
• Analyze flow and campaign performance to identify what is working, what is not, and opportunities to improve customer engagement and business outcomes
• Turn reporting into actionable insights and recommendations that inform lifecycle strategy, testing priorities, messaging, and channel decisions
• Partner with Product, Growth, and Engineering teams to investigate data questions, validate source data, and improve understanding of the end-to-end customer data flow
• Translate technical data concepts and findings into clear, practical marketing language for business stakeholders
• Support analysis tied to subscription conversion, service adoption, plan upgrades, retention, churn reduction, and customer lifetime value
• Create and maintain measurement approaches for lifecycle journeys, including cohort definitions, baseline performance, test design, and ongoing tracking
• Help establish a consistent reporting and insights process so the team can learn from existing programs and optimize accordingly

Requirements

• 5+ years of experience in marketing analytics, customer segmentation, lifecycle/CRM analytics, business intelligence, or a related field
• Experience working with customer, behavioral, subscription, or product data to build cohorts and inform business decisions
• Hands-on experience with reporting, dashboard development, performance analysis, and turning data into actionable recommendations
• Experience with Klaviyo or a similar marketing automation platform
• Working knowledge of SQL, Tableau, Amplitude, and data visualization; able to investigate data questions independently and communicate findings clearly
• Ability to work cross-functionally and collaboratively with both technical and non-technical teams in a fast-paced environment
• Strong attention to detail, curiosity, and a practical, problem-solving mindset
• Excellent written and verbal communication skills, with the ability to make complex analysis easy to understand

Benefits

• a full range of benefits.