Responsibilities

• Utilize syndicated, POS, retailer, and internal data sources to examine patterns in sales, consumption, pricing, promotions, product assortment, merchandising, and shopper behavior.
• Build data‑driven category narratives that clearly articulate category growth drivers, whitespace opportunities, and the role of The Little Potato Company brand and products in driving category growth.
• Build retailer-ready selling stories using customer-team frameworks and customize category stories for individual retailers by incorporating retailer‑specific POS, loyalty, and proprietary datasets.
• Integrate and compare datasets across multiple retailers to identify cross‑retailer patterns, inconsistencies, and scalable growth opportunities.
• Conduct ongoing competitive analysis, including tracking competitor pricing, promotional activity, assortment, merchandising, and product launches.
• Develop and deliver category scorecards and dashboards that support sales planning, customer discussions, and strategic decision‑making.
• Ensure all category reporting tools are accurate, consistently structured, and refreshed on a defined cadence.
• Analyze pricing and promotional activity by retailers to identify recommendations that balance volume growth and profitability.
• Measure the sales and margin impact of promotional tactics, including temporary price reductions, feature and display, and multi‑buy offers.
• Evaluate the effectiveness of retail activations such as merchandising programs, retailer marketing initiatives, and geo‑targeted activity.
• Partner with the Shopper Marketing Manager to conduct post‑activation performance and ROI analyses, identifying learnings to optimize future retail and shopper marketing investments.

Requirements

• A minimum of 7+ years of progressive experience in n category management, category insights, commercial insights, shopper insights, or related analytics roles within CPG.
• Bachelor’s degree in Marketing, Business, Analytics, Economics, or a related discipline with a strong emphasis on research and analysis.
• Proven, hands-on experience working with retail syndicated and POS data platforms specifically NielsenIQ (Discover/Connect/Answers), Circana (Unify/Liquid Data), Numerator Insights, or other retailer POS and loyalty data platforms.
• Exhibited proficiency in utilizing retailer platforms including Walmart Luminate / Retail Link, Sobeys IRIS, Loblaws LDIA / Empower / Portal, Costco IRI, Whole Foods/UNFI, dunnhumby, among other analytic tools.
• Familiar with category management frameworks: 4Ps, Good-Better-Best, decision trees, assortment optimization, and planogram logic.
• Experience analyzing consumer panel data (e.g., Numerator, Homescan) to contextualize shopper behavior and category performance.
• Proven track record analyzing pricing, promotions, margins, assortment, merchandising, and distribution, and translating insights into impact on volume, net sales, and profitability.
• Demonstrated accountability for insights and recommendations, with a willingness to take ownership of outcomes.
• Experience improving or standardizing insights processes, tools, or reporting to increase efficiency and consistency across teams.
• Comfortable operating in a fast‑growing, entrepreneurial, and purpose‑driven organization.
• Willingness to travel occasionally to support customer meetings, planning, or business reviews.

Preferred

• Strong knowledge of North American retail channels and CPG category dynamics.
• Advanced analytical capability, with experience across complex retail, POS, syndicated, and internal data sources.
• Exceptional storytelling and communication skills, with the ability to translate complex analyses into clear, retailer-ready recommendations.
• Proven ability to build polished, executive-level presentations that support strategic decision-making and customer engagements.
• Strong project management and cross-functional collaboration skills.
• Demonstrated ability to influence decisions through data-driven insights, proactively identify growth opportunities, and balance analytical rigor with commercial acumen.
• Ability to operate in fast-paced, evolving environments while acting as a trusted insights partner in retailer-facing situations.
• Commitment to continuous improvement, relationship building, and maintaining high standards of insight quality, governance, and integrity.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance