CRM MarTech & Email Ops Manager

Responsibilities

• Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs
• Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability
• Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering
• Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders
• Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring
• Support GTM launches for new products and features — translating product briefs into campaign execution at pace
• Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines
• Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability
• Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms
• Write API requirements and payload specifications for MarTech integrations

Requirements

• 5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment
• Expert-level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar
• Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic
• Strong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis
• Proven ability to leverage AI tools to accelerate production and problem-solving — this is a must
• Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs
• Exceptional organisational skills — systematic approach to documentation, process design, and project management
• Excellent stakeholder management and communication skills — able to manage competing priorities across multiple teams
• Fluent English (written and verbal) is a must
• Solid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR) including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements

Preferred

• Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling
• Experience with API integrations and writing technical specifications for engineering teams
• Experience supporting cross-channel journey orchestration (push, in-app, SMS alongside email)
• Background in Sports, prediction markets, fintech, crypto, trading
• Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs

Benefits

• Competitive salary
• Attractive annual leave entitlement including: birthday, work anniversary
• 401(k) plan with employer match
• Eligible for company-sponsored group health, dental, vision, and life/disability insurance
• Work Flexibility Adoption. Flexi-work hour and hybrid set-up
• Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
• Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.