CRM & Email Marketing Coordinator

Responsibilities

• - Support the execution of email and SMS campaigns , including local, recurring, promotional, and other customer communications using approved templates and established processes.
• - Build, update, QA, schedule, and deploy routine campaigns within the CDP with guidance from CRM Specialists and CRM leadership.
• - Manage and organize incoming CRM campaign requests, ensuring required information such as offers, timing, audience needs, disclaimers, creative assets, and approvals is captured before production begins.
• - Maintain CRM production calendars, campaign statuses, deadlines, and workflow documentation to help ensure campaigns remain organized and on schedule.
• - Coordinate campaign assets and handoffs between CRM, Creative, regional and market marketing teams, and other internal partners.
• - Proactively follow up on outstanding information, creative assets, proofs, feedback, and approvals to keep campaigns moving through the production process.
• - Support campaign audience setup using established segmentation, audience targeting, eligibility, and suppression criteria , escalating more complex audience or data questions to CRM Specialists or CRM leadership.
• - Conduct comprehensive campaign quality assurance (QA) , including proofreading, link checks, personalization, offer and disclaimer validation, audience confirmation, template review, and deployment settings.
• - Support email render testing across devices and email clients and help troubleshoot common template or formatting issues.
• - Support recurring production programs including local campaigns, monthly offers, and other standardized CRM communications.

Requirements

• Role Requirements:
• Strong organizational and project coordination skills with the ability to manage multiple campaigns, deadlines, and details at once.
• Exceptional attention to detail and a disciplined approach to proofreading and quality assurance.
• Strong written and verbal communication skills with the ability to follow up effectively and coordinate work across multiple teams.
• Interest in developing hands-on expertise in CRM, email marketing, SMS, lifecycle marketing, and marketing automation .
• Ability to learn marketing technology and become comfortable working within an ESP, CRM, marketing automation platform, or Customer Data Platform (CDP) .
• Ability to follow established campaign processes while recognizing when an issue, audience question, or business request should be escalated.
• Comfortable working with data, spreadsheets, campaign requirements, and detailed information.
• Ability to prioritize work and stay organized in a fast-moving environment with multiple campaigns and competing deadlines.
• Strong collaboration skills and the ability to work effectively with CRM, Creative, regional and market marketing teams, and other internal partners.

Preferred

• Internship, academic, or professional experience supporting email marketing, digital campaigns, CRM, marketing automation, or marketing operations is preferred.
• Familiarity with an email service provider (ESP), CRM, marketing automation platform, or CDP is preferred but not required. Experience with Blueshift, Salesforce Marketing Cloud, HubSpot, Marketo, Klaviyo, Braze , or similar platforms is beneficial.
• Basic understanding of email marketing, customer journeys, audience segmentation, campaign management, and lifecycle marketing is beneficial.
• Basic knowledge of HTML/CSS for email is beneficial but not required.
• Experience with Excel or Google Sheets and comfort working with structured data is preferred.
• Familiarity with A/B testing, email analytics, campaign reporting, personalization, or dynamic content is beneficial.
• Experience with ServiceTitan or marketing within a multi-location, franchise, home-services, or similarly distributed business model is beneficial but not required.

Benefits

• Benefits: Medical, dental, and vision coverage; unlimited PTO; 401(k) matching