CRM Coordinator

Responsibilities

• Keep our guest database accurate and useful.
• - Maintain consistent guest profiles, tagging conventions, and database standards across restaurant locations.
• - Audit duplicate records, incomplete profiles, and inconsistent tags, partnering with restaurant teams to resolve gaps.
• - Document clear procedures and train teams on guest information capture and profile management.
• - Support responsible data collection and use, following consent requirements and company policies.
• - Help new restaurants launch with organized guest data and consistent processes.
• Build guest relationships that encourage return visits.
• - Create audiences for VIP recognition, special occasions, loyalty initiatives, and lapsed-guest outreach.
• - Identify guest preferences, visit patterns, emerging VIPs, and opportunities for personalized engagement.
• - Partner with restaurant leaders on pre-shift guest insights, recognition moments, and service recovery follow-up.

Requirements

• Two to three years of experience in CRM, database management, marketing, loyalty, or guest experience; hospitality or multi-location restaurant experience is preferred.
• Hands-on experience with reservation or CRM platforms such as SevenRooms or OpenTable , including building and sending guest emails.
• Strong Excel skills and comfort organizing data, building reports, and explaining findings.
• Excellent attention to detail, particularly when managing guest records, audience selection, and campaign quality checks.
• Strong writing skills and the ability to adapt copy to different restaurant brands.
• Working knowledge of data privacy, consent, and responsible guest information practices.
• Clear communication and the ability to earn cooperation from busy restaurant teams.
• The organization and initiative to manage recurring campaigns, reporting, and requests in a remote environment.
• A hospitality mindset: you understand how accurate information and thoughtful follow-through can make guests feel recognized.

Preferred

• Experience with Klaviyo, Tripleseat, website content management systems, basic HTML, Tableau, or Power BI is a plus.