Associate Director, CRM Strategy

Responsibilities

• Lead cross-functional CRM strategy engagements with focus on the development and stewardship of CRM owned-channel programs for the complete customer lifecycle
• Responsible for insight definition, audience approach, program strategy, creative briefing, and performance/reporting insights
• Develop a deep understanding of consumer behavior from first-party data sources as well as third-party research
• Facilitate workshops and ideation sessions to identify key strategic challenge(s) and evaluate scope of strategic engagement
• Partner with Account, Creative, Media & Social Strategy colleagues to establish cross-channel approach and execution for CRM programs
• Present strategy output and recommendations to clients and internal stakeholders
• Identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations
• Develop insightful creative briefs to provide focus and direction to creative teams responsible for developing channel-specific and overall campaign/program assets
• Develop a strong understanding of the clients’ category and unique business dynamics within the category

Requirements

• 7+ years of demonstrated excellence in CRM, direct marketing or customer engagement strategy within consulting or agency environments
• Solid understanding of strategic planning best practices and how to use this knowledge to develop integrated cross-channel programs
• Self-starter with an entrepreneurial spirit, vision, and leadership to help facilitate change within a team and client’s organization
• Deep experience with all addressable/owned channels including email, push, SMS, web, direct mail, and integrating with media and social teams
• Insight development from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.
• Experience working with MarTech platforms such as Salesforce, Adobe, Braze, Epsilon and more
• Ability to develop strong client relationships and trust based on deep immersion into the client’s business

Benefits

• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)