CRM Associate (Lifecycle) – Casino

Denver, CO (Hybrid)

$55K/yr – $69K/yrMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end lifecycle campaigns across email, push, and in-app using XP to support Fanatics Betting and Gaming growth.

  • Own end-to-end lifecycle journeys across email, push and in-app.
  • Must-have: 1–3+ years in CRM/lifecycle marketing with XP or similar platform.
  • Standout: Cross-functional collaboration in a fast-paced, commercially driven environment.

Job Description

Responsibilities

  • Build, configure and deploy lifecycle communications across email, push, in-app messaging and in-app placements using Xtremepush (XP).
  • Execute Early Life campaigns aligned to commercial priorities and KPIs.
  • Support wider lifecycle campaign builds across multiple customer stages.
  • Deliver cohesive omni-channel journeys by coordinating messaging across CRM channels and in-app placements.
  • Support in-app content placement and merchandising in partnership with Product and Commercial teams.
  • Manage end-to-end execution from build through launch, including scheduling, targeting, suppression logic, sequencing and prioritisation.
  • Build and maintain automated and triggered lifecycle journeys based on customer behaviour and lifecycle signals.
  • Collaborate with CRM, Commercial, GTM, Marketing, Product, Creative and Analytics stakeholders to deliver campaigns on time and to standard.

Requirements

  • 1–3+ years’ hands-on experience in CRM, lifecycle marketing or customer communications.
  • Proven experience executing multi-channel campaigns across email, push and in-app.
  • Experience with CRM or customer engagement platforms (XP strongly preferred).
  • Experience building and validating audience segments using permissions, targeting rules and lifecycle logic.
  • Strong analytical mindset with confidence working with customer data and performance outputs.
  • Strong attention to detail and confidence owning QA and execution standards.
  • Comfortable working in a fast-paced, commercially driven environment.
  • Strong communication and cross-functional collaboration skills.

Preferred

  • Experience with iGaming CRM tools and bonusing platforms.
  • Experience supporting Early Life, onboarding, or retention-focused programs.
  • Experience in regulated or highly governed environments.
  • Familiarity with agile or squad-based delivery models.
  • Background in high-growth or scale-up organizations.

Benefits

  • In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office!
  • For information about our benefits, please visit https://benefitsatfanatics.com/
Fanatics logo

Fanatics

3.3 Glassdoor

Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Founded in 2002
New York, New York, USA
14K employees (1,648 in marketing)
50% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
167.9K
Traffic Source Mix
Search
43.8%
Direct
43.9%
Referral
10.1%
Social
1.8%
Paid
0.3%

Headcount Trend

Current headcount: ~13.5K

Marketing Team

Marketing Team Size
880 (6% of company)
Median Career Experience
12 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$4.9B
Last Raise
$700M
Private Equity, 3 years ago

Funding History

  • Dec 2022
    Private Equity • $700M
  • Mar 2022
    Private Equity • $1.5B
  • Jan 2022
    Series Unknown • $10M

Recent News