Responsibilities

• Manage the end-to-end campaign briefing process, partnering with marketing, creative, and cross-functional stakeholders to gather requirements and ensure campaigns are properly scoped and approved before production.
• Maintain campaign timelines and proactively manage milestones to ensure creative assets, copy, approvals, and other inputs are delivered on schedule.
• Build and launch email campaigns, flows, and automations within our ESP, Klaviyo.
• Build and launch SMS campaigns, flows, and automations within Attentive.
• Upload and organize campaign assets, including images, copy, links, dynamic content, and personalization elements.
• Execute audience segmentation and A/B testing across email and SMS.
• Partner with the Senior Manager, Loyalty & Retention to maintain and execute the monthly CRM campaign calendar.
• Manage list hygiene, suppression logic, and audience requirements.
• Conduct thorough pre-send QA across devices, email clients, and platforms, including link validation, rendering, personalization, dynamic content, and compliance requirements.
• Monitor campaign performance and contribute to reporting and analysis.

Requirements

• 2+ years of experience managing email and/or SMS campaigns from briefing through execution.
• Hands-on experience building and managing:
• Email campaigns, flows, segments, templates, and A/B tests.
• SMS campaigns, flows, segments, templates, and A/B tests.
• Experience with Klaviyo and/or Attentive preferred.
• Strong attention to detail and a high standard for accuracy and quality control.
• Strong organizational and project-management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• A data-driven mindset and comfort working with campaign reporting and performance metrics.
• Experience working with e-commerce or DTC brands .
• Strong communication and cross-functional collaboration skills.

Preferred

• Experience in art, home décor, luxury retail, or other premium consumer brands .
• Familiarity with Tableau or similar BI/reporting tools .
• Understanding of lifecycle marketing and retention strategy .
• Experience with dynamic content and personalization.
• Basic HTML/CSS skills.
• Experience working with both email and SMS as part of an integrated CRM/lifecycle program