Responsibilities

• Collaborates with key marketing staff to develop and execute short term and long-term email automation, campaigns, and programs.
• Manages and maintains email lists, segmentation, and cohorts, and identifies opportunities for future campaigns or automation.
• Stays up-to-date with email marketing best practices and trends. Utilizes and explores competitor research, industry research and relevant reporting.
• Maintains an understanding of brand, audience, and company objectives.
• Manages personal timelines for campaigns and program deliverables.
• Assists and contributes to innovative content planning discussions, as well as execution and analysis of the email program.
• Supports thoughtful segmentation efforts using RFM/CLV models to create a more personalized consumer experience.
• Maintains current knowledge of industry best practices, regulation, and privacy issues.
• Assists with strategy decisions leading to continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders, ecommerce manager, creative agency, category teams, and more.

Requirements

• 4+ years of experience in email marketing, preferably in a B2C setting
• Ability to prioritize and effectively manage multiple priorities, projects, and resources in a fast-paced environment
• Understanding of how automation works and how to continuously streamline workflow processes within Marketing Operations
• Bachelor's degree or equivalent experience
• Knowledge of email marketing best practices, including list management, segmentation, and deliverability
• Excellent communication, problem solving, and collaboration skills
• Ability to meet deadlines while managing multiple concurrent programs
• Salesforce Marketing Cloud, ActionIQ, Braze, or Attentive experience a plus
• Experience writing custom SQL statements to create new audience segments
• HTML knowledge and responsive email best practices used for email production