Company overview

Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Founded in 2002
New York, New York, USA
14K employees (1,648 in marketing)
50% recommend to a friend
54% positive business outlook

Salaries

Typical salary range

$105,000 – $125,000

/ yr

Help build salary transparency at Fanatics

Share your compensation anonymously to see full data.

Contribute

People

Hiring activity

Open marketing jobs over time

80 open now

Headcount trend

Company growth over the last 12 months

Headcount +32.2% year over year

Funding

Total funding

$4.9B

Last raise

$700M

Private Equity, 3 years ago

Funding history

Dec 2022

Private Equity Round Fanatics · $700M

Mar 2022

Private Equity Round Fanatics · $1.5B

Jan 2022

Venture Round Fanatics · $10M

Aug 2021

Private Equity Round Fanatics · $325M

Mar 2021

Private Equity Round Fanatics · $320M

Aug 2020

Series E Fanatics · $350M

Audience

Monthly website visitors
167.9K
Month over month-17.6%
Quarter over quarter-9.3%
Top sourceDirect (43.9%)
Ad budget per month$0.0
Average search rank52.6
Traffic source mix
Direct
43.9%
Search
43.8%
Referral
10.1%
Social
1.8%
Paid referral
0.3%

LinkedIn followers

Follower count and growth

Total followers

408.2K

12-mo growth

Monthly growth

+5.1%

News

Links