VP, Growth & Demand Systems

Responsibilities

• Design and lead the growth operating system, including planning frameworks, measurement systems, experimentation processes, and operating cadences.
• Partner with Product and Engineering to embed growth strategies throughout the collector experience, improving activation, engagement, retention, referrals, monetization, and cross-platform adoption.
• Build and scale ecosystem growth loops that connect products and experiences across the Fanatics Collect platform.
• Establish a best-in-class experimentation culture through A/B testing, incrementality measurement, cohort analysis, behavioral segmentation, retention modeling, marketplace analytics, and growth forecasting.
• Develop scalable frameworks to identify, prioritize, and measure high-impact growth opportunities across multiple products and business lines.
• Collaborate closely with Analytics and Data Science teams to improve decision-making through data-driven insights and predictive modeling.
• Serve as a strategic partner to Product, Commercial, Growth, and Data leadership, driving alignment and influencing cross-functional priorities.
• Define and monitor the key collector behaviors that contribute to long-term customer value and ecosystem participation.
• Foster a culture of continuous experimentation, learning, and operational excellence across the organization.
• Build and lead a high-performing growth organization capable of supporting the company's long-term strategic objectives.

Requirements

• Bachelor's degree in Business, Marketing, Engineering, Computer Science, Economics, or a related field; MBA or advanced degree preferred.
• 10+ years of progressive leadership experience in Growth, Product Growth, Marketplace Growth, Growth Strategy, or related disciplines within consumer technology companies.
• Proven success scaling high-growth marketplace, fintech, ecommerce, SaaS, or consumer technology platforms.
• Deep understanding of product-led growth, customer lifecycle management, activation, engagement, retention, monetization, referral systems, and network effects.
• Extensive experience partnering with Product and Engineering organizations to build growth capabilities directly into digital products.
• Strong expertise in experimentation methodologies, A/B testing, analytics, forecasting, behavioral segmentation, and data-driven decision making.
• Demonstrated experience building scalable operating frameworks, growth systems, and high-performing teams.
• Excellent executive communication and stakeholder management skills with a proven ability to influence across cross-functional organizations.
• Experience with modern analytics, experimentation, and business intelligence platforms is strongly preferred.

Preferred

• MBA or advanced degree preferred.
• Experience with modern analytics, experimentation, and business intelligence platforms is strongly preferred.