Manager, SEO & Digital Growth

California, MO (Remote)

$105K/yr – $130K/yrManager5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive GEO, organic brand visibility, local search for a growing store network, and CRO across the customer journey, shaping strategy, execution, and cross-functional partnerships.

Job Description

Responsibilities

  • 1. Generative Engine Optimization (GEO)
  • • Lead French Florist's GEO initiatives and presence across AI platforms, including Google AI Overviews, ChatGPT, and Perplexity.
  • • Develop frameworks that elevate brand prominence, accuracy, and authority within AI engines.
  • • Identify opportunities to boost citation rates, brand mentions, and recommendation frequency.
  • • Embed GEO best practices across site copy, landing pages, schema markup, and other digital touchpoints.
  • • Use AI search platforms and analytics tools to track visibility and guide ongoing refinements.
  • 2. SEO & Organic Brand Visibility Growth
  • • Lead SEO strategy and long-term growth roadmaps.
  • • Analyze keywords, search intent, competitor positioning, and high-value growth opportunities.
  • • Implement technical optimizations and partner with Engineering on complex platform work.

Requirements

  • Experience: 5+ years of hands-on experience in SEO, organic growth, digital marketing, website optimization, or a related field.
  • GEO Experience: Demonstrated hands-on experience with Generative Engine Optimization (GEO) and AI-powered search, including Google AI Overviews, ChatGPT, and Perplexity.
  • Industry Background (Must Have): Experience with omnichannel brands that have multiple physical stores and a DTC channel.
  • Business Model Experience (Highly Preferred): Experience supporting a franchise, dealer network, or other distributed multi-unit business, including managing local SEO, listings, and reputation at scale.
  • Technical Proficiency: Strong working knowledge of SEO tools such as Ahrefs, Semrush, and Screaming Frog; CRO and experimentation platforms; GA4, Google Tag Manager, and Google Search Console; and foundational HTML, CSS, and structured data/schema.
  • Communication: Exceptional written and verbal communication skills, with the ability to explain digital strategies, technical concepts, and performance insights to cross-functional teams and franchise owners.

Benefits

  • Paid Time Off, Paid Holidays, Professional Development Stipend
  • Health benefits (medical, dental & vision) + voluntary benefits available
  • 401k Retirement Program
  • Employee stock option eligibility after one year
French Florist logo

French Florist

4.1 Glassdoor

French Florist, the premier floral boutique, has spent almost five decades sourcing the best flowers from all over the world to meticulously handcraft elegantly designed arrangements guaranteed to uplift and brighten. Our designers have an average of over 10 years experience and are expertly trained through an extensive training program. With over 5,000 five-star reviews, we stand by every arrangement we make, guaranteeing the highest quality. We treat our flowers with the utmost care and respect, knowing that their power to enhance any day, celebration, ceremony and mood is unmatched. Same day delivery. Video cards. Plants, candles and other gifts. French Florist has everything you need to make anyone and everyone feel loved.We have recently begun expanding through franchising and are seeking passionate partners to help us grow and redefine the floral gift industry. Whether you're a first-time business owner or an existing florist who wants to develop their own business through our conversion opportunities, we will work together to change the industry by no longer relying on aggregators and putting a premium on the flowers we provide and the connections we help build. www.frenchflorist.comFor franchise information, visit www.frenchfloristfranchise.com

Founded in 1978
Los Angeles, California, USA
75 employees (21 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$105K/yr – $130K/yr

Taken straight from the job posting.

See all French Florist salaries

Marketing Team

Marketing Team Size
8 (11% of company)
Median Career Experience
8 years
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$3M
Last Raise
$3M
Series Unknown

Funding History

  • Dec 2023
    Series Unknown • $3M

Traffic Signals

Monthly Visitors
52.2K
Monthly Google Ads Budget
$80K
Traffic Source Mix
Search
69.5%
Direct
15.3%
Referral
2.1%
Social
0.6%
Paid
2.4%

Headcount Trend

Current headcount: ~75
French Florist logo

Manager, SEO & Digital Growth

French Florist · California, MO · Remote