Senior Growth Marketing Manager

Responsibilities

• Personal brand and messaging. Interview our managing attorney, develop positioning and hooks, and shape stories and educational content that speak to the concerns of prospective clients.
• Funnels and offers. Design and build campaigns around books, guides, webinars, and consultations. Write landing pages, ads, and follow-up sequences that move people from discovery to inquiry and engagement.
• Paid and earned traffic. Launch and optimize advertising campaigns, pursue podcast appearances and media opportunities, and develop relationships with relevant partners, publishers, and communities.
• Audience and owned channels. Grow our email list and build our social media and YouTube presence. Plan, produce, publish, promote, and repurpose videos, webinars, and other educational content.
• Technical implementation. Build and update website and landing pages; connect forms, CRM records, scheduling, and email automation; configure tracking; and test the complete campaign before launch.
• Measurement and improvement. Track qualified inquiries, consultations booked and attended, retained clients, and acquisition costs. Test messages, offers, creative, and conversion paths, and use the findings to improve campaigns.
• Execution and priorities. Own the campaign calendar and launch process. Choose a manageable sequence of channels, execute independently, and coordinate production support when needed.

Requirements

• Demonstrated results. Experience personally growing an expert-led business, such as an author, speaker, consultant, educator, or professional practice. Show the audience, leads, and clients your work helped generate.
• Applied direct-response knowledge. A strong command of Brunson's principles, including hook-story-offer, value ladders, the attractive character, the Dream 100, webinar funnels, and one-time offers. You can adapt these ideas thoughtfully to professional services.
• Strong writing and storytelling. The ability to draw out an expert's ideas, preserve their voice, explain complex subjects clearly, and write copy that earns attention and motivates action.
• Traffic and distribution experience. Hands-on experience acquiring audiences through paid, earned, and owned channels, with a clear understanding of how those channels support one another.
• Technical confidence. Practical experience with WordPress or comparable website tools, landing pages, CRM and email systems, integrations, advertising platforms, analytics, and conversion tracking. You can select and implement tools appropriate to the campaign.
• Independent ownership. The judgment to set priorities, manage budgets and deadlines, troubleshoot problems, and take campaigns from an idea through launch and ongoing improvement.