Director, Consumer PR & Communications

Responsibilities

• Develop and lead a brand communications strategy that builds awareness, drives product adoption, and shapes how fans think and talk about Fanatics Sport and Casino, the Fanatics App, our loyalty program Fanatics One and currency of sport, FanCash
• Tell the story of Fanatics Sport and Casino and the Fanatics app’s innovation, from how we’re changing the way fans bet and predict, to the experiences only Fanatics can offer at the intersection of sports, culture, and commerce.
• Cultivate strong relationships with consumer, sports, tech, lifestyle, and creator press to build credibility and secure meaningful coverage that reinforces FBG's position as the most fan-forward platform in the space.
• Proactively insert the Fanatics Sports & Casino and Fanatics app (and FanaticsOne & FanCash) brands into cultural and sports conversations, identifying real-time moments and translating them into earned media and creator-led visibility before the window closes.
• Use data storytelling, trend reports, partnerships, and cultural insights to create campaigns and moments that spark conversation with key audiences.
• Partner closely with Marketing, Product, Legal, and Compliance to align storytelling with business priorities across all four products.
• Build and maintain distinct but cohesive narratives for each product, ensuring each has its own voice while reinforcing the strength of the broader Fanatics ecosystem.
• Define KPIs and reporting frameworks to measure what's working across media, influencer, and campaign efforts.
• Build foundational communications infrastructure: messaging frameworks, media strategy, creator playbooks, with a startup mindset inside a scaled company.

Requirements

• 10+ years of PR or communications experience, ideally within consumer tech, sports, entertainment, fashion/luxury or marketplace businesses.
• Deep experience shaping consumer narratives for fast-moving brands, with a proven track record of driving awareness and cultural relevance through earned media.
• Strong media relationships across sports, consumer, lifestyle, and tech outlets both traditional and new.
• Exceptional writing and storytelling skills; you can turn data, launches, and platform moments into stories people actually want to read.
• Demonstrated fluency in sports, entertainment, and internet culture — you know what will land, what won’t, and why timing is everything.
• Experience building communications for a new product or category where you created the frameworks rather than inherited them.
• Low ego, high ownership; comfortable getting in the weeds and delivering results as part of a collaborative, fast-moving team.
• Strong judgment in regulated environments; you know how to be creative and bold within the right guardrails.
• Comfortable managing multiple products, priorities, and workstreams simultaneously without losing the thread.
• Open to regular travel to events and Fanatics offices for offsites and team meetings.