Creative Strategist

Responsibilities

• Find the messages that help people discover the best focus tool in the world. You'll figure out what makes someone who struggles to focus stop scrolling, try Brain.fm and stay, then make the ads that prove it.
• You'll work hands-on with our Senior Director of Growth and our CEO as we build the messaging, ads and stories that connect people to a tool that helps them do their best work.
• With $8M+ a year in paid media behind them, the winners you find will reach millions.
• Within your first year, you will: Find the winning message → for each audience (people with ADHD and neurodivergent minds, knowledge workers, creatives, business owners), the ads that win trials that turn into paying subscribers.
• Make the ads yourself → about 5 finished ads a week of your own while we build the team.
• Run a weekly testing engine → a steady slate of new concepts, honest gates, fast kill / keep / scale calls.
• Build the creative playbook → every test ends in a learning the whole team can use.
• Feed our content → winning messages become YouTube topics, titles and openings, and our original series becomes ads.
• Open the next channel → TikTok and YouTube ads, each closed with an honest kill-or-scale call.
• Strategic Growth and Messaging → Play a vital role in how we reach millions of people and scale our performance marketing engine worldwide.

Requirements

• Subscription performance creative → you've made ads for a consumer subscription app or service and can show what they did to CAC or payback.
• A testing system → you've run a structured creative testing cadence and can name the rates: concepts per month, win share, kill thresholds.
• Script writing → you write direct-response video scripts, and can show the hooks that won and why.
• Hands-on craft → you still make ads yourself, every week. You edit video, build statics (Premiere, CapCut, After Effects, Figma or similar) and use AI video, voice and image tools to ship more and test faster.
• Message instinct → you can explain why a winning ad worked in terms of what the user felt and needed.
• Data fluency → hook rate, CTR, CPA, trial-to-paid; you read the numbers and turn them into the next test.

Preferred

• Real understanding of people who struggle to focus: ADHD (diagnosed or not), neurodivergent minds, people who work from home.
• Experience on TikTok or YouTube, as an ad channel or as a creator.
• Experience directing freelance creators.
• You've grown inside a sub-300-person consumer subscription company.