Creative Marketing Specialist

Responsibilities

• Design and produce marketing materials including flyers, posters, banners, menus, table tents, signage, digital displays, presentations, promotional items, apparel graphics, and other branded collateral.
• Develop creative assets that support dining promotions, meal plan initiatives, retail programs, catering services, and student engagement campaigns.
• Lead and design large-scale visual projects including concession menu boards, dining hall graphics, window graphics, wall installations, and promotional displays
• Develop and maintain branded graphics for dining locations, retail concepts, and athletic concessions, including menus, pricing displays, point-of-sale materials, and promotional signage, while adhering to national brand standards and visual guidelines
• Ensure all materials maintain brand consistency, visual quality, message accuracy, and proper grammar.
• Maintain marketing templates, creative assets, and brand resources.
• Draft and edit marketing copy for promotional materials, signage, menus, flyers, and customer-facing communications.
• Assist in the development and execution of marketing campaigns and promotional initiatives.
• Coordinate project timelines, creative requests, approvals, and production schedules.
• Create and maintain operational signage including meal exchange materials, pricing updates, catering collateral, and promotional displays.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or related field. Equivalent experience and a strong portfolio will also be considered.
• 1-3 years of experience in marketing, communications, creative services, graphic design, or a related field.
• Portfolio demonstrating graphic design, marketing materials, signage, presentations, campaigns, or other relevant creative work.
• Strong understanding of marketing principles, branding, customer engagement, and visual communication.
• Advanced Canva skills and the ability to create marketing materials that effectively communicate messages and engage target audiences.
• Experience creating professional-quality marketing materials across print and digital channels.
• Excellent organizational, project management, and time management skills.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, Outlook, and Teams.

Preferred

• Experience with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Experience designing menus, signage systems, retail graphics, or large-format marketing materials.
• Experience preparing files for professional print production and installation.
• Experience in higher education, hospitality, foodservice, retail, or consumer marketing.
• Experience managing student employees, interns, ambassadors, or volunteers.
• Experience supporting marketing campaigns, promotions, customer engagement initiatives, or brand activations.