Director, Creative Development & Strategy

Responsibilities

• Define and drive the long-term creative strategy for the Topps brand, balancing legacy with innovation.
• Produce world-class work creative across digital, print, social, and content.
• Collaborate with Marketing, Product, and Brand teams to ensure creative execution aligns with business goals and collector insights.
• Develop campaign platforms and storytelling strategies for major product launches, partnerships, and brand initiatives.
• Guide creative development for licensed properties across sports, entertainment, and pop culture.
• Champion creative experimentation and innovation—pushing the brand into new visual and cultural territory.
• Present concepts to executive leadership and licensing partners with clarity, inspiration, and strategic rationale.
• Maintain brand consistency and creative excellence across all consumer touchpoints.
• Build and mentor a high-performing creative team, fostering a culture of collaboration, feedback, and growth.

Requirements

• 10+ years of creative leadership experience in brand, agency, or entertainment environments, with a strong portfolio demonstrating strategic thinking and impactful creative work.
• Deep understanding of brand identity, narrative development, and integrated campaign strategy.
• Proven success leading and inspiring creative teams across multiple disciplines (design, copy, content).
• Expertise in working with licensed brands and navigating partner approval processes (experience in sports or entertainment licensing is a plus).
• Strong visual sensibility and storytelling skills, with experience across digital, print, packaging, and social.
• Comfortable leading strategic presentations and creative reviews with senior leadership and stakeholders.
• Experience managing external creative partners, agencies, and freelancers.
• Passion for culture, fandom, and collectibles—a deep appreciation of what makes brands meaningful to consumers.
• Ability to thrive in a fast-paced, collaborative environment that values innovation and experimentation.