Creative Lead

New York City, NY (Hybrid)

$75K/yr – $90K/yrManager5+ years expFull time

Posted 6 days ago

Job Summary

Own the end-to-end creative concept process from ideation through execution, translating concepts into clear Creator briefs and leading visual direction and pitches. You will drive trend research, moodboards, and the development of creative materials, while partnering with Strategy to stay aligned with the Creator and social ecosystem.

Job Description

Responsibilities

  • Write and develop concepts, from initial ideas through to executional ways in
  • Translate approved concepts into Creator briefs that are clear, inspiring, and ready to go
  • Contribute to new business brainstorms and pitch development
  • Review Creator shortlists through a creative lens
  • Build moodboards, source photography and visual references, and set the aesthetic direction for concepts
  • Craft pitch decks and creative materials that look as good as the ideas inside them
  • Conduct trend research and surface reactive opportunities for clients
  • Support preliminary concept and content reviews
  • Partner with the Strategy team to stay close to the Creator and social ecosystem

Requirements

  • 5–7 years of experience in a creative role at an agency, social, or Creator-focused environment (this role is equivalent to a Manager-level position)
  • A portfolio that shows strong conceptual thinking and a sharp aesthetic eye
  • Fluency in Creator culture, social platforms, and what's actually happening online
  • Strong writing skills
  • Design sensibility and comfort building decks and visual materials that reflect a high creative standard
  • A collaborative approach to working across teams
  • Ambition to grow into more senior creative leadership

Benefits

  • Medical, Dental, Vision
  • 25 days of PTO + Sick days + Winter break
  • Monthly phone/internet reimbursement
  • Professional development stipend
  • New joiner\'s Home office allowance
  • Up to 16 weeks of paid parental leave
  • Volunteer days
  • Identity theft protection & Legal assistance
  • Company Paid Life & Disability Insurance
  • Voluntary Life Insurance Policy
Whalar logo

Whalar

3.1 Glassdoor

We sit at the heart of the Whalar Group, a group of 6 companies on a mission to liberate the creative voice and rid the world of meaningless marketing by creating a one-of-a-kind Creator ecosystem to empower this new generation. Through unmatched trust, understanding, and proximity to Creators, we are perfectly positioned to help them reach their fullest potential while transforming brands into cultural drivers and becoming the secret growth weapon for CMOs. That’s the Whalar Way.We go beyond conventional influencer strategy. The Whalar Way taps into the beating pulse of communities, listens to the nuances that move culture, and connects your brand in ways that make it unforgettable. Through authentic co-creation with our clients and Creators, we shape conversations people actually care about and craft campaigns that achieve ultimate cultural relevance.Fast Company Most Innovative Company, Best Workplaces for InnovatorsAd Age Social Media Agency of the YearCampaign Social Media Agency of the YearInfluencer Marketing Awards Best Large Influencer Marketing AgencyAdweek Creator Agency of the YearStreamy Awards Agency of the YearGold & Silver Cannes LionsWorkLife 50 Best WorkplacesInstagram: @WhalarFacebook: https://www.facebook.com/whalarThreads: @WhalarTwitter: @WhalarYouTube: https://www.youtube.com/c/Whalar

Founded in 2016
Brooklyn, New York, USA
267 employees (51 in marketing)
52% recommend to a friend
71% CEO approval

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

Creative median pay in the United States

$110K/yr

Most pay falls between $83K and $155K. Based on 2,632 salaries.

See all Whalar salaries

Marketing Team

Marketing Team Size
32 (12% of company)
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$3.6M
Last Raise
$3M
Undisclosed, 10 months ago

Funding History

  • May 2025
    Undisclosed
  • Sep 2017
    Seed • $3M
  • May 2017
    Seed

Traffic Signals

Monthly Visitors
13.6K
Traffic Source Mix
Search
35.9%
Direct
48.7%
Referral
6.9%
Social
7.1%
Paid
1.1%

Headcount Trend

Current headcount: ~267
Whalar logo

Creative Lead

Whalar · New York City, NY · Hybrid