Creative Director

Oakland, CA (Hybrid)

$157K/yr – $205K/yrSenior LevelFull time

Posted 10 hrs ago

Job Summary

You will own and evolve Yerba Madre’s visual identity and brand voice across all consumer touchpoints, leading end-to-end creative direction for campaigns, packaging, social, and experiential activities while partnering with Social on channel strategy and editorial execution.

Own visual direction and brand standards across channels
Lead end-to-end brand campaigns, product launches, and packaging initiatives
Build and manage a network of creators and maintain a living creative brief

Job Description

Responsibilities

Social — You own visual direction, content standards, and creative supply; Social owns channel and content strategy, editorial calendar, cadence, publishing, and performance.
Packaging — can, glass, seeding kits, limited editions • Campaigns — tentpoles, launches, brand moments
Shopper — POS, shelf talkers, display, fridge decals
OOH — truck wraps, transit, out-of-home
D2C — landing pages, email, digital assets
Events — festival presence, activations, kits
Innovation — new flavor and formats
Own and evolve the Yerba Madre visual identity & brand voice across every consumer touchpoint
Translate the new brand platform and positioning into a consistent, distinctive visual language
Build and maintain a living creative brief: the visual toolkit, photography standards, typography, color, and motion principles that give the whole organization a shared language

Requirements

7–10+ years in CPG brand marketing, creative agencies, or social media, with a portfolio demonstrating omnichannel creative success
Proven track record in fast-growing lifestyle, health, wellness, or beverage categories
Experience leading and developing in-house creative teams
Strong hands-on craft; Adobe Creative Suite fluency at a player-coach level
What You’ll Bring
Demonstrated ability to translate creative work into commercial outcomes: trial, conversion, brand equity
Experience managing external creative partners: photographers, production companies, art directors, agencies
Social-native: deep understanding of how platforms work, what performs, and what builds a brand over time
Physical Requirements: May sit or stand to complete work at a computer for many hours during the day.
Headquartered in Oakland and Los Angeles, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay

Preferred

Prior print production experience preferred
Demonstrated ability to translate creative work into commercial outcomes: trial, conversion, brand equity
Experience managing external creative partners: photographers, production companies, art directors, agencies
Social-native: deep understanding of how platforms work, what performs, and what builds a brand over time
Adobe Creative Suite fluency at a player-coach level
7–10+ years in CPG brand marketing, creative agencies, or social media, with a portfolio demonstrating omnichannel creative success

Benefits

a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!

Yerba Madre

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven RegenerationTM model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic CertifiedTM Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration. As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.

Founded in 1996

Sebastopol, California, USA

257 employees (30 in marketing)

www.yerbamadre.com