Creative Director

Responsibilities

• Social — You own visual direction, content standards, and creative supply; Social owns channel and content strategy, editorial calendar, cadence, publishing, and performance.
• Packaging — can, glass, seeding kits, limited editions • Campaigns — tentpoles, launches, brand moments
• Shopper — POS, shelf talkers, display, fridge decals
• OOH — truck wraps, transit, out-of-home
• D2C — landing pages, email, digital assets
• Events — festival presence, activations, kits
• Innovation — new flavor and formats
• Own and evolve the Yerba Madre visual identity & brand voice across every consumer touchpoint
• Translate the new brand platform and positioning into a consistent, distinctive visual language
• Build and maintain a living creative brief: the visual toolkit, photography standards, typography, color, and motion principles that give the whole organization a shared language

Requirements

• 7–10+ years in CPG brand marketing, creative agencies, or social media, with a portfolio demonstrating omnichannel creative success
• Proven track record in fast-growing lifestyle, health, wellness, or beverage categories
• Experience leading and developing in-house creative teams
• Strong hands-on craft; Adobe Creative Suite fluency at a player-coach level
• What You’ll Bring
• Demonstrated ability to translate creative work into commercial outcomes: trial, conversion, brand equity
• Experience managing external creative partners: photographers, production companies, art directors, agencies
• Social-native: deep understanding of how platforms work, what performs, and what builds a brand over time
• Physical Requirements: May sit or stand to complete work at a computer for many hours during the day.
• Headquartered in Oakland and Los Angeles, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay

Preferred

• Prior print production experience preferred
• Demonstrated ability to translate creative work into commercial outcomes: trial, conversion, brand equity
• Experience managing external creative partners: photographers, production companies, art directors, agencies
• Social-native: deep understanding of how platforms work, what performs, and what builds a brand over time
• Adobe Creative Suite fluency at a player-coach level
• 7–10+ years in CPG brand marketing, creative agencies, or social media, with a portfolio demonstrating omnichannel creative success

Benefits

• a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!