Responsibilities

• Lead and inspire the internal creative team, setting a high standard for design excellence and innovation.
• Establish and maintain PRG Golf’s visual identity, brand standards, and creative direction across all platforms.
• Oversee the development of creative concepts that support product design, marketing initiatives, and custom client programs.
• Guide the creative direction of PRG Golf’s product portfolio, including the core custom accessory line and new product categories that expand the brand’s presence in the game.
• Collaborate with product development and sourcing teams to bring concepts to life—from ideation through production.
• Lead the creative development of all brand and marketing collateral, including digital media, catalogs, style guides, and lookbooks.
• Ensure visual and brand consistency across all creative touchpoints.
• Support the sales team by developing creative concepts and visual presentations for key accounts including Top 100 courses, strategic partners, tournaments, and international clients.
• Help design and execute custom merchandise programs for golf clubs, resorts, tournaments, and corporate partners.
• Monitor trends across golf, lifestyle, fashion, and accessories to keep PRG Golf at the forefront of product design.
• Identify opportunities for new product categories, collaborations, and brand storytelling initiatives.

Requirements

• 8+ years of experience in creative leadership, design direction, or brand creative roles.
• Strong portfolio showcasing product design, brand development, and marketing campaigns.
• Experience in consumer products, lifestyle brands, golf industry, or accessories preferred.
• Expertise in Adobe Creative Suite and modern creative workflows.
• Strong understanding of product development, materials, and manufacturing processes.
• Excellent leadership, communication, and project management skills.

Preferred

• Experience working with golf brands, sports brands, or resort/club merchandise programs.
• Knowledge of golf culture, retail trends, and premium lifestyle products.

Benefits

• Opportunity to shape the creative direction of a growing global golf brand.
• Collaborative team environment with passionate golf industry professionals.
• Competitive salary and benefits.