Responsibilities

• Lead the evolution of the LPGA’s visual identity to reflect a modern, athlete-first, culturally relevant brand
• Own and direct the end-to-end creative strategy from concepting through execution
• Build and lead a high-performing creative team and culture
• Originate and develop creative concepts for major campaigns and tentpole moments
• Ensure consistency of brand expression across all platforms
• Partner cross-functionally across social, content, partnerships, broadcast, and BI teams
• Translate cultural moments and fan insights into proactive creative strategies
• Oversee workflows, production pipelines, and team output
• Direct art direction for video, photography, and design
• Manage vendors, agencies, and freelancers

Requirements

• Bachelor’s degree in Graphic Design, Creative Direction, Marketing, or related field
• 7–10+ years of progressive experience in creative, design, or brand roles, with 3–5+ years leading teams
• Proven ability to concept and lead breakthrough creative campaigns—not just execute briefs
• Strong portfolio demonstrating excellence across digital, social, video, and brand systems
• Experience leading cross-functional creative initiatives across content, partnerships, and media teams
• Deep understanding of cultural trends, fandom, and storytelling in sports, media, or entertainment
• Demonstrated success building and scaling creative teams and workflows
• Fluency in modern creative tools, including Adobe Creative Suite; experience with motion/video tools (Premiere, After Effects) preferred
• Familiarity with AI-powered creative tools and emerging technologies impacting design and content creation
• Exceptional communication, leadership, and stakeholder management skills

Preferred

• Experience with motion/video tools preferred
• Experience in sports, entertainment, or agency environments preferred